Share Good Things » Market http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief http://www.sharegoodthings.net/amazon-now-accounts-for-more-than-10-of-u-s-digital-ad-market-revenue-wednesdays-daily-brief/ http://www.sharegoodthings.net/amazon-now-accounts-for-more-than-10-of-u-s-digital-ad-market-revenue-wednesdays-daily-brief/#comments Thu, 08 Apr 2021 01:23:18 +0000 gftshappy http://www.sharegoodthings.net/amazon-now-accounts-for-more-than-10-of-u-s-digital-ad-market-revenue-wednesdays-daily-brief/ Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles.

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]]> http://www.sharegoodthings.net/amazon-now-accounts-for-more-than-10-of-u-s-digital-ad-market-revenue-wednesdays-daily-brief/feed/ 0 Google’s search choice screen had virtually no effect on search market share, perhaps by design http://www.sharegoodthings.net/googles-search-choice-screen-had-virtually-no-effect-on-search-market-share-perhaps-by-design/ http://www.sharegoodthings.net/googles-search-choice-screen-had-virtually-no-effect-on-search-market-share-perhaps-by-design/#comments Thu, 18 Feb 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/googles-search-choice-screen-had-virtually-no-effect-on-search-market-share-perhaps-by-design/ Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.

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]]> http://www.sharegoodthings.net/googles-search-choice-screen-had-virtually-no-effect-on-search-market-share-perhaps-by-design/feed/ 0 DOJ antitrust suit: Google uses contracts, market power to neutralize rivals http://www.sharegoodthings.net/doj-antitrust-suit-google-uses-contracts-market-power-to-neutralize-rivals/ http://www.sharegoodthings.net/doj-antitrust-suit-google-uses-contracts-market-power-to-neutralize-rivals/#comments Wed, 21 Oct 2020 11:22:19 +0000 gftshappy http://www.sharegoodthings.net/doj-antitrust-suit-google-uses-contracts-market-power-to-neutralize-rivals/ Google thinks it will win but the DOJ used these arguments successfully before.

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]]> http://www.sharegoodthings.net/doj-antitrust-suit-google-uses-contracts-market-power-to-neutralize-rivals/feed/ 0 Ad fraud prevention firm CHEQ enters PPC market http://www.sharegoodthings.net/ad-fraud-prevention-firm-cheq-enters-ppc-market/ http://www.sharegoodthings.net/ad-fraud-prevention-firm-cheq-enters-ppc-market/#comments Sat, 04 Jul 2020 02:22:36 +0000 gftshappy http://www.sharegoodthings.net/ad-fraud-prevention-firm-cheq-enters-ppc-market/ Continue reading →]]> The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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]]> http://www.sharegoodthings.net/ad-fraud-prevention-firm-cheq-enters-ppc-market/feed/ 0 Data roundup: Resources to help you market more effectively during COVID-19 http://www.sharegoodthings.net/data-roundup-resources-to-help-you-market-more-effectively-during-covid-19/ http://www.sharegoodthings.net/data-roundup-resources-to-help-you-market-more-effectively-during-covid-19/#comments Sat, 13 Jun 2020 16:23:02 +0000 gftshappy http://www.sharegoodthings.net/data-roundup-resources-to-help-you-market-more-effectively-during-covid-19/ Continue reading →]]> Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.

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]]> http://www.sharegoodthings.net/data-roundup-resources-to-help-you-market-more-effectively-during-covid-19/feed/ 0 The big comings and goings in paid search 2019 that will shape how we market in 2020 http://www.sharegoodthings.net/the-big-comings-and-goings-in-paid-search-2019-that-will-shape-how-we-market-in-2020/ http://www.sharegoodthings.net/the-big-comings-and-goings-in-paid-search-2019-that-will-shape-how-we-market-in-2020/#comments Thu, 02 Jan 2020 22:23:09 +0000 gftshappy http://www.sharegoodthings.net/the-big-comings-and-goings-in-paid-search-2019-that-will-shape-how-we-market-in-2020/ Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.

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]]> http://www.sharegoodthings.net/the-big-comings-and-goings-in-paid-search-2019-that-will-shape-how-we-market-in-2020/feed/ 0 Understanding referrer clicks and how they can skew search engine market share http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/ http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/#comments Sun, 17 Nov 2019 13:22:27 +0000 gftshappy http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/ Continue reading →]]> Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.

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]]> http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/feed/ 0 How a localized SEO campaign delivered global market share, lifted revenue http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/ http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/#comments Thu, 27 Jun 2019 15:23:00 +0000 gftshappy http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/ Continue reading →]]> The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

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]]> http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/feed/ 0 You can break Google search by searching for “compare the market” http://www.sharegoodthings.net/you-can-break-google-search-by-searching-for-compare-the-market/ http://www.sharegoodthings.net/you-can-break-google-search-by-searching-for-compare-the-market/#comments Fri, 14 Sep 2018 05:22:22 +0000 gftshappy http://www.sharegoodthings.net/you-can-break-google-search-by-searching-for-compare-the-market/ Google returns “Server Error” for a query for the past 6+ hours.

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]]> http://www.sharegoodthings.net/you-can-break-google-search-by-searching-for-compare-the-market/feed/ 0 How much will privacy regulation disrupt the local search market in 2018? http://www.sharegoodthings.net/how-much-will-privacy-regulation-disrupt-the-local-search-market-in-2018/ http://www.sharegoodthings.net/how-much-will-privacy-regulation-disrupt-the-local-search-market-in-2018/#comments Wed, 03 Jan 2018 18:23:09 +0000 gftshappy http://www.sharegoodthings.net/how-much-will-privacy-regulation-disrupt-the-local-search-market-in-2018/ Continue reading →]]> Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. The post How much will privacy regulation disrupt the local search market in 2018? appeared first on Search…

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