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PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

gftshappy — Thu, 24 Dec 2020 22:22:54 +0000

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

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Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’

gftshappy — Sun, 07 Apr 2019 06:23:42 +0000

“I don’t think we’ve even tapped the potential of what good content can do for a company.”

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Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

gftshappy — Fri, 09 Feb 2018 12:24:46 +0000

After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. The post Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ appeared first on Search Engine Land.

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Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

gftshappy — Fri, 09 Feb 2018 05:22:59 +0000

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New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

gftshappy — Sun, 01 Jan 2017 20:22:42 +0000

Google follows its New Year’s Eve doodle with an animated image of celebratory balloons. The post New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year appeared first on Search Engine Land.

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It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles

gftshappy — Tue, 10 Dec 2013 21:24:44 +0000

After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from…

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Yosemite National Park Gets A Google Logo To Mark Its 123rd Birthday

gftshappy — Tue, 01 Oct 2013 14:22:26 +0000

Today’s Google logo celebrates the Yosemite National Park, which congress established as a national park on this date in 1890. The logo includes a collection of badges with “Google” front and center on a yellow badge featuring the park’s famous Half Dome Mountain. A John…

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Léon Foucault Honored With A Google Logo To Mark His 194th Birthday

gftshappy — Wed, 18 Sep 2013 11:22:34 +0000

Today’s Google logo is an interactive image of Foucault’s Pendulum, a device created by French physicist Léon Foucault who was born on this date 194 years ago in Paris, France. The Foucault Pendulum was the first experimental demonstration of the Earth’s rotation on its axis….

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