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Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

gftshappy — Wed, 10 Feb 2021 11:22:35 +0000

Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.

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Google publishes new manual actions aimed at Google News and Discover penalties

gftshappy — Tue, 09 Feb 2021 07:22:26 +0000

Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.

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Google manual actions bug is now resolved

gftshappy — Thu, 26 Nov 2020 15:23:02 +0000

Google’s Daniel Waisberg confirmed this bug is resolved and said it only “affected only a tiny number of sites.”

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Google investigating missing manual actions

gftshappy — Thu, 19 Nov 2020 15:22:19 +0000

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.

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Google updated guidelines to say spam reports are not for manual actions

gftshappy — Fri, 03 Jul 2020 19:22:20 +0000

Google only uses spam reports to improve its spam prevention algorithms.

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Compare and monitor performance of manual and Smart Bidding strategies with this script

gftshappy — Thu, 15 Aug 2019 15:22:26 +0000

This script helps you monitor performance to make informed decisions about what’s working in Google Ads.

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SearchCap: AdWords interface changing, manual penalties & link building

gftshappy — Tue, 08 May 2018 00:22:24 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords interface changing, manual penalties & link building appeared first on Search Engine Land.

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Faster & smarter: Moving from manual to automated SEM campaign management

gftshappy — Wed, 11 Oct 2017 11:23:03 +0000

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick…

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Faster & smarter: Moving from manual to automated SEM campaign management

gftshappy — Wed, 11 Oct 2017 04:22:31 +0000

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Manual link building’s 7 worst outreach offenses

gftshappy — Tue, 29 Mar 2016 14:23:05 +0000

Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land.

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