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	<title>Share Good Things &#187; Lying</title>
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		<title>3 Key PPC Metrics Are Lying To You. Find Out How</title>
		<link>http://www.sharegoodthings.net/3-key-ppc-metrics-are-lying-to-you-find-out-how/</link>
		<comments>http://www.sharegoodthings.net/3-key-ppc-metrics-are-lying-to-you-find-out-how/#comments</comments>
		<pubDate>Sun, 18 May 2014 06:24:12 +0000</pubDate>
		<dc:creator>gftshappy</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Find]]></category>
		<category><![CDATA[Lying]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[you.]]></category>

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		<description><![CDATA[When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. &#8230; <a href="http://www.sharegoodthings.net/3-key-ppc-metrics-are-lying-to-you-find-out-how/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We&#8217;re too quick to take our figures at face value without thinking&#8230;<br/> <br/> Please visit Search Engine Land for the full article.
<div class="feedflare"> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:yIl2AUoC8zA"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?d=yIl2AUoC8zA.jpg" border="0"></img></a> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:-BTjWOF_DHI"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?i=qMfQ1dViNGA:bSxuSNgVTUU:-BTjWOF_DHI.jpg" border="0"></img></a> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:F7zBnMyn0Lo"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?i=qMfQ1dViNGA:bSxuSNgVTUU:F7zBnMyn0Lo.jpg" border="0"></img></a> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:7Q72WNTAKBA"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?d=7Q72WNTAKBA.jpg" border="0"></img></a> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:V_sGLiPBpWU"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?i=qMfQ1dViNGA:bSxuSNgVTUU:V_sGLiPBpWU.jpg" border="0"></img></a> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:qj6IDK7rITs"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?d=qj6IDK7rITs.jpg" border="0"></img></a> <a target="_blank" href="http://feeds.searchengineland.com/~ff/searchengineland?a=qMfQ1dViNGA:bSxuSNgVTUU:V-t1I-SPZMU"><img src="http://www.sharegoodthings.net/wp-content/uploads/2014/05/ba98b__searchengineland?d=V-t1I-SPZMU.jpg" border="0"></img></a> </div>
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