Share Good Things » loose http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Loose match types, bid-caching, and getting what you pay for in digital marketing http://www.sharegoodthings.net/loose-match-types-bid-caching-and-getting-what-you-pay-for-in-digital-marketing/ http://www.sharegoodthings.net/loose-match-types-bid-caching-and-getting-what-you-pay-for-in-digital-marketing/#comments Sat, 13 Oct 2018 16:22:22 +0000 gftshappy http://www.sharegoodthings.net/loose-match-types-bid-caching-and-getting-what-you-pay-for-in-digital-marketing/ Continue reading →]]> When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes.

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]]> http://www.sharegoodthings.net/loose-match-types-bid-caching-and-getting-what-you-pay-for-in-digital-marketing/feed/ 0 Google sets machine learning loose on new ‘Smart’ display campaigns http://www.sharegoodthings.net/google-sets-machine-learning-loose-on-new-smart-display-campaigns/ http://www.sharegoodthings.net/google-sets-machine-learning-loose-on-new-smart-display-campaigns/#comments Sun, 23 Apr 2017 06:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-sets-machine-learning-loose-on-new-smart-display-campaigns/ Continue reading →]]> Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.

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