Share Good Things » Location http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/ http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/#comments Tue, 08 Feb 2022 14:22:27 +0000 gftshappy http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/ Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.

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]]> http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/feed/ 0 New lawsuit targets Google over location data http://www.sharegoodthings.net/new-lawsuit-targets-google-over-location-data/ http://www.sharegoodthings.net/new-lawsuit-targets-google-over-location-data/#comments Mon, 24 Jan 2022 17:23:08 +0000 gftshappy http://www.sharegoodthings.net/new-lawsuit-targets-google-over-location-data/ Continue reading →]]> Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.

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]]> http://www.sharegoodthings.net/new-lawsuit-targets-google-over-location-data/feed/ 0 Google Ads location targeting glitch causes advertiser frustration http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/ http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/#comments Sat, 06 Nov 2021 23:22:25 +0000 gftshappy http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/ Continue reading →]]> If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.

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]]> http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/feed/ 0 Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/ http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/#comments Thu, 13 May 2021 01:22:56 +0000 gftshappy http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/ Local business owners are no longer limited to advertising around their physical location.

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]]> http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/feed/ 0 Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time http://www.sharegoodthings.net/bings-search-ranking-factors-relevance-quality-credibility-user-engagement-freshness-location-and-page-load-time/ http://www.sharegoodthings.net/bings-search-ranking-factors-relevance-quality-credibility-user-engagement-freshness-location-and-page-load-time/#comments Sat, 04 Jul 2020 23:22:24 +0000 gftshappy http://www.sharegoodthings.net/bings-search-ranking-factors-relevance-quality-credibility-user-engagement-freshness-location-and-page-load-time/ Continue reading →]]> Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

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]]> http://www.sharegoodthings.net/bings-search-ranking-factors-relevance-quality-credibility-user-engagement-freshness-location-and-page-load-time/feed/ 0 Google will now auto-delete your location history after 18 months http://www.sharegoodthings.net/google-will-now-auto-delete-your-location-history-after-18-months/ http://www.sharegoodthings.net/google-will-now-auto-delete-your-location-history-after-18-months/#comments Fri, 26 Jun 2020 05:22:32 +0000 gftshappy http://www.sharegoodthings.net/google-will-now-auto-delete-your-location-history-after-18-months/ The update is part of a number of new privacy changes being implemented.

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]]> http://www.sharegoodthings.net/google-will-now-auto-delete-your-location-history-after-18-months/feed/ 0 Combine location data and external trends to build diverse audience strategies [Video] http://www.sharegoodthings.net/combine-location-data-and-external-trends-to-build-diverse-audience-strategies-video/ http://www.sharegoodthings.net/combine-location-data-and-external-trends-to-build-diverse-audience-strategies-video/#comments Sat, 06 Jun 2020 09:22:34 +0000 gftshappy http://www.sharegoodthings.net/combine-location-data-and-external-trends-to-build-diverse-audience-strategies-video/ Continue reading →]]> Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

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]]> http://www.sharegoodthings.net/combine-location-data-and-external-trends-to-build-diverse-audience-strategies-video/feed/ 0 How location data can drive your marketing strategy during COVID [Video] http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/ http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/#comments Wed, 03 Jun 2020 18:22:26 +0000 gftshappy http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/ Continue reading →]]> “If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land.

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]]> http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/feed/ 0 Stores have been closed so location data isn’t relevant, right? Wrong. http://www.sharegoodthings.net/stores-have-been-closed-so-location-data-isnt-relevant-right-wrong/ http://www.sharegoodthings.net/stores-have-been-closed-so-location-data-isnt-relevant-right-wrong/#comments Tue, 12 May 2020 00:22:25 +0000 gftshappy http://www.sharegoodthings.net/stores-have-been-closed-so-location-data-isnt-relevant-right-wrong/ Driving online sales and other use cases for location data during the pandemic.

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]]> http://www.sharegoodthings.net/stores-have-been-closed-so-location-data-isnt-relevant-right-wrong/feed/ 0 What location data can tell us about the COVID-19 pandemic http://www.sharegoodthings.net/what-location-data-can-tell-us-about-the-covid-19-pandemic/ http://www.sharegoodthings.net/what-location-data-can-tell-us-about-the-covid-19-pandemic/#comments Thu, 02 Apr 2020 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/what-location-data-can-tell-us-about-the-covid-19-pandemic/ Continue reading →]]> Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.

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