Share Good Things » Lift

YouTube to drop Maximize Lift bidding

gftshappy — Wed, 30 Mar 2022 18:22:21 +0000

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Google expanded text ad CTR lift that never was

gftshappy — Sun, 19 Aug 2018 13:23:21 +0000

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Despite Documented Performance Lift Brands Still Confounded By Local Search

gftshappy — Fri, 19 Dec 2014 19:24:19 +0000

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

gftshappy — Wed, 18 Jun 2014 18:22:27 +0000

Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing