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As UGC gets a pandemic bump, brands need to leverage customer content now

gftshappy — Sat, 08 May 2021 09:22:18 +0000

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

gftshappy — Fri, 14 Feb 2020 05:22:20 +0000

This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs.

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Here’s how to leverage long-tail keywords for your SEO

gftshappy — Thu, 31 Oct 2019 01:22:34 +0000

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

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How PPC Advertisers Can Best Leverage The Research Period This Holiday Season

gftshappy — Thu, 08 Oct 2015 08:22:58 +0000

Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season. The post How PPC Advertisers Can Best Leverage The Research Period This Holiday Season appeared first on Search Engine Land.

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20 Ways B2B SEOs Can Leverage Schema.org Markup

gftshappy — Wed, 19 Nov 2014 18:23:34 +0000

Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started. The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land.

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5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

gftshappy — Sat, 19 Apr 2014 16:30:01 +0000

Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…

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How Local Businesses Can Leverage Twitter’s New Nearby Feature

gftshappy — Tue, 14 Jan 2014 07:25:43 +0000

Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…

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How Online Retailers Can Leverage Unique Identifiers & Structured Data

gftshappy — Thu, 05 Dec 2013 15:22:30 +0000

Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you…

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