Share Good Things » Learning http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/#comments Tue, 05 Oct 2021 21:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ Continue reading →]]> Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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]]> http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/feed/ 0 Ask the expert: Demystifying AI and Machine Learning in search http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/ http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/#comments Fri, 27 Aug 2021 05:22:19 +0000 gftshappy http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/ Continue reading →]]> Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

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]]> http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/feed/ 0 A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/ http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/#comments Thu, 05 Aug 2021 08:22:27 +0000 gftshappy http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/ By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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]]> http://www.sharegoodthings.net/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi/feed/ 0 AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief http://www.sharegoodthings.net/ai-in-ad-spam-detections-and-machine-learning-in-google-search-tuesdays-daily-brief/ http://www.sharegoodthings.net/ai-in-ad-spam-detections-and-machine-learning-in-google-search-tuesdays-daily-brief/#comments Tue, 11 May 2021 14:22:31 +0000 gftshappy http://www.sharegoodthings.net/ai-in-ad-spam-detections-and-machine-learning-in-google-search-tuesdays-daily-brief/ Plus, the “human experience marketer” behind the search marketer

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]]> http://www.sharegoodthings.net/ai-in-ad-spam-detections-and-machine-learning-in-google-search-tuesdays-daily-brief/feed/ 0 Why machine learning and understanding searcher intent is so important to search http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/#comments Tue, 18 Aug 2020 14:24:01 +0000 gftshappy http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ Continue reading →]]> Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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]]> http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/feed/ 0 How to use machine learning (if you can’t code) to help your keyword research http://www.sharegoodthings.net/how-to-use-machine-learning-if-you-cant-code-to-help-your-keyword-research/ http://www.sharegoodthings.net/how-to-use-machine-learning-if-you-cant-code-to-help-your-keyword-research/#comments Sat, 29 Feb 2020 16:22:22 +0000 gftshappy http://www.sharegoodthings.net/how-to-use-machine-learning-if-you-cant-code-to-help-your-keyword-research/ Continue reading →]]> Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

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]]> http://www.sharegoodthings.net/how-to-use-machine-learning-if-you-cant-code-to-help-your-keyword-research/feed/ 0 Machine learning will free up time to be more strategic with accounts in 2020 http://www.sharegoodthings.net/machine-learning-will-free-up-time-to-be-more-strategic-with-accounts-in-2020/ http://www.sharegoodthings.net/machine-learning-will-free-up-time-to-be-more-strategic-with-accounts-in-2020/#comments Sun, 05 Jan 2020 20:24:46 +0000 gftshappy http://www.sharegoodthings.net/machine-learning-will-free-up-time-to-be-more-strategic-with-accounts-in-2020/ Continue reading →]]> Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.

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]]> http://www.sharegoodthings.net/machine-learning-will-free-up-time-to-be-more-strategic-with-accounts-in-2020/feed/ 0 Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO http://www.sharegoodthings.net/google-verticals-machine-learning-and-no-click-searches-expected-to-have-the-biggest-impacts-on-seo/ http://www.sharegoodthings.net/google-verticals-machine-learning-and-no-click-searches-expected-to-have-the-biggest-impacts-on-seo/#comments Mon, 09 Sep 2019 03:22:42 +0000 gftshappy http://www.sharegoodthings.net/google-verticals-machine-learning-and-no-click-searches-expected-to-have-the-biggest-impacts-on-seo/ Survey also finds that SEOs think government investigations are least likely to impact the industry.

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]]> http://www.sharegoodthings.net/google-verticals-machine-learning-and-no-click-searches-expected-to-have-the-biggest-impacts-on-seo/feed/ 0 Here’s how a learning mindset can propel your marketing career http://www.sharegoodthings.net/heres-how-a-learning-mindset-can-propel-your-marketing-career/ http://www.sharegoodthings.net/heres-how-a-learning-mindset-can-propel-your-marketing-career/#comments Tue, 13 Aug 2019 07:22:27 +0000 gftshappy http://www.sharegoodthings.net/heres-how-a-learning-mindset-can-propel-your-marketing-career/ Continue reading →]]> Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory’s feed management and Amazon Advertising practice areas.

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]]> http://www.sharegoodthings.net/heres-how-a-learning-mindset-can-propel-your-marketing-career/feed/ 0 PPC and machine learning: Where do we draw the line on automation? http://www.sharegoodthings.net/ppc-and-machine-learning-where-do-we-draw-the-line-on-automation/ http://www.sharegoodthings.net/ppc-and-machine-learning-where-do-we-draw-the-line-on-automation/#comments Mon, 08 Jul 2019 17:22:31 +0000 gftshappy http://www.sharegoodthings.net/ppc-and-machine-learning-where-do-we-draw-the-line-on-automation/ Continue reading →]]> During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.

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