Share Good Things » Landscape” http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to write compelling ad copy in a Smart Bidding landscape http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/#comments Tue, 29 Mar 2022 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ Continue reading →]]> Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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]]> http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/feed/ 0 Google Ads announces machine learning-based data-driven attribution models in new privacy landscape http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/#comments Tue, 28 Sep 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ Continue reading →]]> In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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]]> http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/feed/ 0 SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/ http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/#comments Tue, 24 Aug 2021 07:22:28 +0000 gftshappy http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/ Continue reading →]]> There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/feed/ 0 Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/ http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/#comments Fri, 11 Dec 2020 12:22:45 +0000 gftshappy http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/ Continue reading →]]> From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.

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]]> http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/feed/ 0 Looking Ahead: The New Search Landscape http://www.sharegoodthings.net/looking-ahead-the-new-search-landscape/ http://www.sharegoodthings.net/looking-ahead-the-new-search-landscape/#comments Thu, 01 Oct 2015 15:22:27 +0000 gftshappy http://www.sharegoodthings.net/looking-ahead-the-new-search-landscape/ Continue reading →]]> What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East. The post Looking Ahead: The New Search Landscape appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/looking-ahead-the-new-search-landscape/feed/ 0 SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator http://www.sharegoodthings.net/searchcap-canada-orders-google-content-removals-amazon-fire-phone-bing-ads-landscape-estimator/ http://www.sharegoodthings.net/searchcap-canada-orders-google-content-removals-amazon-fire-phone-bing-ads-landscape-estimator/#comments Thu, 19 Jun 2014 22:25:36 +0000 gftshappy http://www.sharegoodthings.net/searchcap-canada-orders-google-content-removals-amazon-fire-phone-bing-ads-landscape-estimator/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time…

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]]> http://www.sharegoodthings.net/searchcap-canada-orders-google-content-removals-amazon-fire-phone-bing-ads-landscape-estimator/feed/ 0 Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool http://www.sharegoodthings.net/bing-ads-launches-bid-landscape-a-keyword-level-bid-simulator-tool/ http://www.sharegoodthings.net/bing-ads-launches-bid-landscape-a-keyword-level-bid-simulator-tool/#comments Fri, 21 Mar 2014 05:23:33 +0000 gftshappy http://www.sharegoodthings.net/bing-ads-launches-bid-landscape-a-keyword-level-bid-simulator-tool/ Continue reading →]]> Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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