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Selecting better KPIs for your business: What to consider and how to bolster your most important metric

gftshappy — Thu, 07 Jan 2021 22:24:30 +0000

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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How to measure content KPIs during COVID [Video]

gftshappy — Thu, 21 May 2020 22:22:30 +0000

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.

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SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs

gftshappy — Tue, 22 Nov 2016 07:22:52 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs appeared first on Search Engine Land.

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Setting SEO KPIs for small manufacturing websites

gftshappy — Mon, 21 Nov 2016 17:22:22 +0000

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land.

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SearchCap: Olympics Google logo, SEO KPIs & more

gftshappy — Sat, 06 Aug 2016 02:22:58 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Olympics Google logo, SEO KPIs & more appeared first on Search Engine Land.

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KPIs for SEO: measuring SEO success

gftshappy — Fri, 05 Aug 2016 19:28:42 +0000

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. The post KPIs for SEO: measuring SEO success appeared first on Search Engine Land.

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Get up close with PPC KPIs to improve your performance

gftshappy — Sat, 19 Mar 2016 23:24:14 +0000

What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics. The post Get up close with PPC KPIs to improve your performance appeared first on Search Engine Land.

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