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Google Performance Max campaigns: What marketers should know

gftshappy — Tue, 15 Mar 2022 07:22:35 +0000

Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.

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Google Broad Core Algorithm Updates: Everything you need to know

gftshappy — Tue, 08 Mar 2022 07:22:23 +0000

What is a broad core algorithm update? Learn the complete history of Google’s core updates, what they are, and what’s important for SEO.

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SEO software tools: What marketers need to know

gftshappy — Mon, 10 Jan 2022 17:22:37 +0000

SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles.

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What digital marketers should know about Google Analytics 4

gftshappy — Mon, 08 Nov 2021 17:22:38 +0000

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief

gftshappy — Sat, 28 Aug 2021 09:22:22 +0000

Plus, should Google be the content curator AND creator?

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Google I/O announcements, what you need to know; Friday’s daily brief

gftshappy — Fri, 21 May 2021 19:22:38 +0000

Plus new Google Ads smart bidding features.

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Do you know headless? And what brands fared well in the pandemic; Tuesday’s daily brief

gftshappy — Tue, 16 Mar 2021 14:22:22 +0000

Plus, how ad design impacts sales

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FLoC is coming — Here’s what we know so far

gftshappy — Mon, 15 Mar 2021 17:22:19 +0000

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.

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Google Smart Shopping Campaigns: Everything you need to know to get started

gftshappy — Tue, 13 Oct 2020 07:22:21 +0000

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.

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Replay: CCPA enforcement is here. What marketers need to know

gftshappy — Sat, 18 Jul 2020 09:22:23 +0000

The California Attorney General estimates compliance costs could reach $ 55 billion.

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