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How expired landing pages kill your Google rankings

gftshappy — Wed, 08 Dec 2021 18:22:31 +0000

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages.

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Let’s kill the hourly rate: We are leaving money on the table

gftshappy — Thu, 07 Nov 2019 15:23:15 +0000

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to kill off property sets within Search Console

gftshappy — Tue, 26 Feb 2019 14:23:08 +0000

Google says you can download the data from the interface or the API before they turn it off completely.

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Three well-meaning paid search optimizations that might kill performance

gftshappy — Sun, 08 Jan 2017 06:23:39 +0000

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…

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Google Orders Terminator Robots Not To Kill Founders Brin & Page

gftshappy — Sat, 05 Jul 2014 23:25:59 +0000

How do you stop the unstoppable killer Terminators if you’re not Sarah Connor? Google does it with a simple text file. People have noted today that Google has a special “robot.txt” file that pokes fun at stopping the Terminators. Robots.txt files are actually used to stop robots…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Kill them with kindness.

gftshappy — Wed, 04 Dec 2013 16:59:35 +0000

Kill them with kindness.
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Kill them with kindness.

gftshappy — Tue, 26 Nov 2013 10:57:45 +0000

Kill them with kindness.
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Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”

gftshappy — Tue, 19 Nov 2013 00:22:39 +0000

SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Did Hummingbird Just Kill Your Local SEO Strategy?

gftshappy — Tue, 29 Oct 2013 14:25:33 +0000

Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. That said, Google’s Hummingbird algorithm, along with all of the…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Kill them with kindness.

gftshappy — Tue, 29 Oct 2013 01:00:56 +0000

Kill them with kindness.
source