Share Good Things » journey http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google’s new features for product, job and recipe activity cards usher users along their journey http://www.sharegoodthings.net/googles-new-features-for-product-job-and-recipe-activity-cards-usher-users-along-their-journey/ http://www.sharegoodthings.net/googles-new-features-for-product-job-and-recipe-activity-cards-usher-users-along-their-journey/#comments Wed, 19 Aug 2020 04:22:33 +0000 gftshappy http://www.sharegoodthings.net/googles-new-features-for-product-job-and-recipe-activity-cards-usher-users-along-their-journey/ Continue reading →]]> Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes.

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]]> http://www.sharegoodthings.net/googles-new-features-for-product-job-and-recipe-activity-cards-usher-users-along-their-journey/feed/ 0 The consumer decision journey will drive paid search in 2020 http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/ http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/#comments Sun, 05 Jan 2020 13:23:08 +0000 gftshappy http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/ Continue reading →]]> In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.

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]]> http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/feed/ 0 Today’s customer decision journey is so complex but AI can help http://www.sharegoodthings.net/todays-customer-decision-journey-is-so-complex-but-ai-can-help/ http://www.sharegoodthings.net/todays-customer-decision-journey-is-so-complex-but-ai-can-help/#comments Fri, 28 Jun 2019 19:23:43 +0000 gftshappy http://www.sharegoodthings.net/todays-customer-decision-journey-is-so-complex-but-ai-can-help/ Continue reading →]]> Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints.

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]]> http://www.sharegoodthings.net/todays-customer-decision-journey-is-so-complex-but-ai-can-help/feed/ 0 Here’s how you align marketing strategy with your customer’s journey http://www.sharegoodthings.net/heres-how-you-align-marketing-strategy-with-your-customers-journey/ http://www.sharegoodthings.net/heres-how-you-align-marketing-strategy-with-your-customers-journey/#comments Sat, 15 Jun 2019 02:22:30 +0000 gftshappy http://www.sharegoodthings.net/heres-how-you-align-marketing-strategy-with-your-customers-journey/ Continue reading →]]> SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.

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]]> http://www.sharegoodthings.net/heres-how-you-align-marketing-strategy-with-your-customers-journey/feed/ 0 Leveraging data science to illuminate the modern consumer decision journey http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/ http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/#comments Tue, 14 May 2019 07:22:21 +0000 gftshappy http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/ Continue reading →]]> When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

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]]> http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/feed/ 0 SMX East session recap: Aligning marketing with your customer journey http://www.sharegoodthings.net/smx-east-session-recap-aligning-marketing-with-your-customer-journey/ http://www.sharegoodthings.net/smx-east-session-recap-aligning-marketing-with-your-customer-journey/#comments Wed, 24 Oct 2018 18:22:24 +0000 gftshappy http://www.sharegoodthings.net/smx-east-session-recap-aligning-marketing-with-your-customer-journey/ Continue reading →]]> The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.

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]]> http://www.sharegoodthings.net/smx-east-session-recap-aligning-marketing-with-your-customer-journey/feed/ 0 The value of search across the modern consumer decision journey http://www.sharegoodthings.net/the-value-of-search-across-the-modern-consumer-decision-journey/ http://www.sharegoodthings.net/the-value-of-search-across-the-modern-consumer-decision-journey/#comments Wed, 01 Mar 2017 18:22:36 +0000 gftshappy http://www.sharegoodthings.net/the-value-of-search-across-the-modern-consumer-decision-journey/ Continue reading →]]> Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-value-of-search-across-the-modern-consumer-decision-journey/feed/ 0 Don’t just appeal to a local searcher’s wants or needs, focus on the journey http://www.sharegoodthings.net/dont-just-appeal-to-a-local-searchers-wants-or-needs-focus-on-the-journey/ http://www.sharegoodthings.net/dont-just-appeal-to-a-local-searchers-wants-or-needs-focus-on-the-journey/#comments Sun, 01 Jan 2017 13:23:07 +0000 gftshappy http://www.sharegoodthings.net/dont-just-appeal-to-a-local-searchers-wants-or-needs-focus-on-the-journey/ Continue reading →]]> You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or…

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]]> http://www.sharegoodthings.net/dont-just-appeal-to-a-local-searchers-wants-or-needs-focus-on-the-journey/feed/ 0 The importance of micro-moments: The mobile customer journey http://www.sharegoodthings.net/the-importance-of-micro-moments-the-mobile-customer-journey/ http://www.sharegoodthings.net/the-importance-of-micro-moments-the-mobile-customer-journey/#comments Tue, 14 Jun 2016 14:22:33 +0000 gftshappy http://www.sharegoodthings.net/the-importance-of-micro-moments-the-mobile-customer-journey/ Continue reading →]]> Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-importance-of-micro-moments-the-mobile-customer-journey/feed/ 0 Pluto Google Logo Anticipates New Horizons’ Journey To Far Edge Of Our Solar System http://www.sharegoodthings.net/pluto-google-logo-anticipates-new-horizons-journey-to-far-edge-of-our-solar-system/ http://www.sharegoodthings.net/pluto-google-logo-anticipates-new-horizons-journey-to-far-edge-of-our-solar-system/#comments Tue, 14 Jul 2015 07:22:20 +0000 gftshappy http://www.sharegoodthings.net/pluto-google-logo-anticipates-new-horizons-journey-to-far-edge-of-our-solar-system/ Continue reading →]]> After nine years and three-billion miles, the New Horizons space probe will complete its close flyby of Pluto Tuesday at 7:49 a.m. EDT. The post Pluto Google Logo Anticipates New Horizons’ Journey To Far Edge Of Our Solar System appeared first on Search Engine Land.

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