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Dear Google: It’s time to remove Russian propaganda from search results

gftshappy — Wed, 09 Mar 2022 11:22:24 +0000

Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

gftshappy — Wed, 26 Jan 2022 04:22:23 +0000

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Whether Google manipulated AMP or not, it’s a great time to reassess using it

gftshappy — Fri, 29 Oct 2021 05:22:25 +0000

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief

gftshappy — Thu, 12 Aug 2021 08:22:20 +0000

Plus, Facebook bans researchers looking into political ads

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

gftshappy — Sat, 24 Jul 2021 09:22:59 +0000

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why it’s important to educate your friends and family about search; Thursday’s daily brief

gftshappy — Thu, 08 Jul 2021 15:24:46 +0000

Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

gftshappy — Fri, 21 May 2021 12:22:26 +0000

Plus, updated phrase match will roll out to all languages in July

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief

gftshappy — Mon, 26 Apr 2021 17:22:31 +0000

Plus, Facebook announces new tools for Business Suite Manager

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Automation isn’t about what machines can do for you, it’s about what you can do together

gftshappy — Fri, 16 Apr 2021 05:22:37 +0000

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief

gftshappy — Fri, 09 Apr 2021 19:22:20 +0000

Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing