Share Good Things » Isn’t

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

gftshappy — Sat, 24 Jul 2021 09:22:59 +0000

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief

gftshappy — Wed, 14 Jul 2021 18:23:23 +0000

Search Console changed how you debug some AMP URLs.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief

gftshappy — Tue, 04 May 2021 00:23:30 +0000

Plus, check out our new Google Search Console guide

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Automation isn’t about what machines can do for you, it’s about what you can do together

gftshappy — Fri, 16 Apr 2021 05:22:37 +0000

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

gftshappy — Sat, 23 May 2020 02:22:37 +0000

SMBs spend billions annually on digital advertising and marketing services.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The old marketing playbook isn’t enough during COVID [Video]

gftshappy — Fri, 15 May 2020 12:22:35 +0000

Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding pandemic.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Stores have been closed so location data isn’t relevant, right? Wrong.

gftshappy — Tue, 12 May 2020 00:22:25 +0000

Driving online sales and other use cases for location data during the pandemic.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Small agencies brace for impact, but say remote work isn’t slowing them down

gftshappy — Sun, 29 Mar 2020 13:22:35 +0000

Many expect client budget and project changes will have a negative effect on their businesses.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’

gftshappy — Tue, 12 Mar 2019 21:22:38 +0000

Gabriel Weinberg also believes that privacy legislation can make the internet more competitive.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When exact match isn’t exact anymore: A script to regain control

gftshappy — Mon, 12 Nov 2018 17:22:48 +0000

Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing