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	<title>Share Good Things &#187; IRLs</title>
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		<title>The time has come to optimize for IRLs rather than URLs</title>
		<link>http://www.sharegoodthings.net/the-time-has-come-to-optimize-for-irls-rather-than-urls/</link>
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		<pubDate>Wed, 24 Apr 2019 11:23:01 +0000</pubDate>
		<dc:creator>gftshappy</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Come]]></category>
		<category><![CDATA[IRLs]]></category>
		<category><![CDATA[Optimize]]></category>
		<category><![CDATA[Rather]]></category>
		<category><![CDATA[than]]></category>
		<category><![CDATA[Time]]></category>
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		<description><![CDATA[Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. Please visit Search Engine Land for the full article. Search Engine Land: News &#038; &#8230; <a href="http://www.sharegoodthings.net/the-time-has-come-to-optimize-for-irls-rather-than-urls/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. <br/> <br/> Please visit Search Engine Land for the full article.
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