Share Good Things » Interest http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Facebook ads ‘Interest Categories’ may be up to 33% inaccurate http://www.sharegoodthings.net/facebook-ads-interest-categories-may-be-up-to-33-inaccurate/ http://www.sharegoodthings.net/facebook-ads-interest-categories-may-be-up-to-33-inaccurate/#comments Sat, 02 Apr 2022 09:22:40 +0000 gftshappy http://www.sharegoodthings.net/facebook-ads-interest-categories-may-be-up-to-33-inaccurate/ Continue reading →]]> But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

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]]> http://www.sharegoodthings.net/facebook-ads-interest-categories-may-be-up-to-33-inaccurate/feed/ 0 Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/#comments Thu, 02 Dec 2021 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ However, both strategies perform similarly when reach is comparable.

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]]> http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/feed/ 0 Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/ http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/#comments Sat, 20 Nov 2021 09:22:24 +0000 gftshappy http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/ Continue reading →]]> The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.

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]]> http://www.sharegoodthings.net/demand-forecasts-consumer-interest-and-audience-insights-are-coming-to-google-ads-insights-page/feed/ 0 Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief http://www.sharegoodthings.net/consumer-interest-in-nightlife-entertainment-fitness-businesses-surge-thursdays-daily-brief/ http://www.sharegoodthings.net/consumer-interest-in-nightlife-entertainment-fitness-businesses-surge-thursdays-daily-brief/#comments Thu, 21 Oct 2021 22:22:19 +0000 gftshappy http://www.sharegoodthings.net/consumer-interest-in-nightlife-entertainment-fitness-businesses-surge-thursdays-daily-brief/ And holiday sales will break a new record as Cyber Week growth slows down.

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]]> http://www.sharegoodthings.net/consumer-interest-in-nightlife-entertainment-fitness-businesses-surge-thursdays-daily-brief/feed/ 0 Instagram is disabling interest and activity-based targeting of underage users http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/ http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/#comments Tue, 27 Jul 2021 21:24:22 +0000 gftshappy http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/ Advertisers’ targeting options for users under 18 will be limited to age, gender and location.

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]]> http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/feed/ 0 LinkedIn taps Bing search data for interest targeting http://www.sharegoodthings.net/linkedin-taps-bing-search-data-for-interest-targeting/ http://www.sharegoodthings.net/linkedin-taps-bing-search-data-for-interest-targeting/#comments Thu, 21 Mar 2019 01:22:31 +0000 gftshappy http://www.sharegoodthings.net/linkedin-taps-bing-search-data-for-interest-targeting/ Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing.

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]]> http://www.sharegoodthings.net/linkedin-taps-bing-search-data-for-interest-targeting/feed/ 0 Initial Interest Confusion rears its ugly head once more in trademark infringement case http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case-2/ http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case-2/#comments Sat, 27 May 2017 23:24:07 +0000 gftshappy http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case-2/ Continue reading →]]> Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared…

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]]> http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case-2/feed/ 0 Initial Interest Confusion rears its ugly head once more in trademark infringement case http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case/ http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case/#comments Fri, 26 May 2017 19:28:24 +0000 gftshappy http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case/ Continue reading →]]> Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared…

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]]> http://www.sharegoodthings.net/initial-interest-confusion-rears-its-ugly-head-once-more-in-trademark-infringement-case/feed/ 0 German Legislator Calling For Google Breakup Has Serious Conflict Of Interest http://www.sharegoodthings.net/german-legislator-calling-for-google-breakup-has-serious-conflict-of-interest/ http://www.sharegoodthings.net/german-legislator-calling-for-google-breakup-has-serious-conflict-of-interest/#comments Wed, 26 Nov 2014 18:26:53 +0000 gftshappy http://www.sharegoodthings.net/german-legislator-calling-for-google-breakup-has-serious-conflict-of-interest/ Continue reading →]]> The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for…

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