Share Good Things » Intent http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google custom audiences, the combo of custom affinity and custom intent audiences, now live http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/ http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/#comments Tue, 15 Sep 2020 14:24:02 +0000 gftshappy http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/ How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.

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]]> http://www.sharegoodthings.net/google-custom-audiences-the-combo-of-custom-affinity-and-custom-intent-audiences-now-live/feed/ 0 Why machine learning and understanding searcher intent is so important to search http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/#comments Tue, 18 Aug 2020 14:24:01 +0000 gftshappy http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ Continue reading →]]> Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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]]> http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/feed/ 0 Is it an algorithm update or is Google adapting to new search intent? [Video] http://www.sharegoodthings.net/is-it-an-algorithm-update-or-is-google-adapting-to-new-search-intent-video/ http://www.sharegoodthings.net/is-it-an-algorithm-update-or-is-google-adapting-to-new-search-intent-video/#comments Sat, 09 May 2020 23:22:24 +0000 gftshappy http://www.sharegoodthings.net/is-it-an-algorithm-update-or-is-google-adapting-to-new-search-intent-video/ Continue reading →]]> ‘The idea that what’s happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can’t believe that’s what’s happening,’ said Dr. Pete Meyers on Live with Search Engine Land.

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]]> http://www.sharegoodthings.net/is-it-an-algorithm-update-or-is-google-adapting-to-new-search-intent-video/feed/ 0 Google’s John Mueller on intent research vs keyword research for 2020 http://www.sharegoodthings.net/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020/ http://www.sharegoodthings.net/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020/#comments Sat, 11 Jan 2020 23:22:44 +0000 gftshappy http://www.sharegoodthings.net/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020/ Is Google all in on intent research versus keyword research for SEOs? Maybe not…

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]]> http://www.sharegoodthings.net/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020/feed/ 0 SEOs must focus on intent research practices in 2020 http://www.sharegoodthings.net/seos-must-focus-on-intent-research-practices-in-2020/ http://www.sharegoodthings.net/seos-must-focus-on-intent-research-practices-in-2020/#comments Fri, 03 Jan 2020 19:22:27 +0000 gftshappy http://www.sharegoodthings.net/seos-must-focus-on-intent-research-practices-in-2020/ Continue reading →]]> It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.

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]]> http://www.sharegoodthings.net/seos-must-focus-on-intent-research-practices-in-2020/feed/ 0 Soapbox: ‘Intent’ should be every marketer’s #1 obsession http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/ http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/#comments Sat, 21 Sep 2019 16:22:30 +0000 gftshappy http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/ Continue reading →]]> In today’s Soapbox, there’s a need to be focused on what people are looking for and why we’re creating that content.

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]]> http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/feed/ 0 A quick and easy guide to understanding search intent for SEO http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/ http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/#comments Sat, 08 Jun 2019 09:22:44 +0000 gftshappy http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/ Continue reading →]]> Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.

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]]> http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/feed/ 0 Bing teams up with Intent Lab to add deeper AI-powered insights to search http://www.sharegoodthings.net/bing-teams-up-with-intent-lab-to-add-deeper-ai-powered-insights-to-search/ http://www.sharegoodthings.net/bing-teams-up-with-intent-lab-to-add-deeper-ai-powered-insights-to-search/#comments Sun, 02 Dec 2018 20:22:39 +0000 gftshappy http://www.sharegoodthings.net/bing-teams-up-with-intent-lab-to-add-deeper-ai-powered-insights-to-search/ Continue reading →]]> The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.

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]]> http://www.sharegoodthings.net/bing-teams-up-with-intent-lab-to-add-deeper-ai-powered-insights-to-search/feed/ 0 The importance of understanding intent for SEO http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/ http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/#comments Fri, 30 Nov 2018 19:22:26 +0000 gftshappy http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/ Continue reading →]]> Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.

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]]> http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/feed/ 0 SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights http://www.sharegoodthings.net/searchcap-bing-in-swiftkey-google-my-business-api-intent-lab-search-insights/ http://www.sharegoodthings.net/searchcap-bing-in-swiftkey-google-my-business-api-intent-lab-search-insights/#comments Fri, 30 Nov 2018 05:22:33 +0000 gftshappy http://www.sharegoodthings.net/searchcap-bing-in-swiftkey-google-my-business-api-intent-lab-search-insights/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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]]> http://www.sharegoodthings.net/searchcap-bing-in-swiftkey-google-my-business-api-intent-lab-search-insights/feed/ 0