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Semrush buys Kompyte so it can upsell competitive intelligence tools

gftshappy — Wed, 02 Mar 2022 18:22:25 +0000

The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.

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How Google uses artificial intelligence In Google Search

gftshappy — Fri, 04 Feb 2022 12:22:36 +0000

From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes.

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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

gftshappy — Sun, 26 Apr 2020 13:22:25 +0000

The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.

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Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

gftshappy — Thu, 14 Nov 2019 22:22:21 +0000

Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

gftshappy — Sun, 13 Oct 2019 06:22:19 +0000

Calls are an important source of first-party data, often neglected by marketers.

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SMX replay: Visualizing Auction Insights data for competitive intelligence

gftshappy — Tue, 30 Jul 2019 21:23:00 +0000

James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.

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Google bringing call intelligence and automation to SMBs, for $39 per month

gftshappy — Thu, 02 May 2019 01:22:31 +0000

The virtual agent builds upon existing technology and represents a new direction in local monetization for Google.

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How call tracking is becoming ‘conversational intelligence’

gftshappy — Sat, 23 Mar 2019 23:22:21 +0000

Marketers have really only scratched the surface of what call analytics can do.

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Human vs machine intelligence: how to win when ‘duplicate’ content is unique

gftshappy — Mon, 17 Dec 2018 03:22:22 +0000

Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens.

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Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence

gftshappy — Thu, 13 Dec 2018 15:23:28 +0000

The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it.

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