Share Good Things » Include http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/ http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/#comments Tue, 02 Nov 2021 14:22:18 +0000 gftshappy http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/ Continue reading →]]> Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

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]]> http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/feed/ 0 Google extends its shopping integrations to include BigCommerce http://www.sharegoodthings.net/google-extends-its-shopping-integrations-to-include-bigcommerce/ http://www.sharegoodthings.net/google-extends-its-shopping-integrations-to-include-bigcommerce/#comments Fri, 22 Oct 2021 05:23:00 +0000 gftshappy http://www.sharegoodthings.net/google-extends-its-shopping-integrations-to-include-bigcommerce/ Continue reading →]]> Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.

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]]> http://www.sharegoodthings.net/google-extends-its-shopping-integrations-to-include-bigcommerce/feed/ 0 Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/#comments Tue, 05 Oct 2021 21:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ Continue reading →]]> Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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]]> http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/feed/ 0 Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square http://www.sharegoodthings.net/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square/ http://www.sharegoodthings.net/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square/#comments Thu, 27 May 2021 22:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square/ Retailers on those platforms can more easily show their products for free across Google.

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]]> http://www.sharegoodthings.net/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square/feed/ 0 Google expands phrase match to include broad match modifier traffic http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/ http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/#comments Thu, 04 Feb 2021 22:23:07 +0000 gftshappy http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/ Broad match modifier will be phased out as part of the change.

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]]> http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/feed/ 0 Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/ http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/#comments Fri, 10 Apr 2020 05:22:22 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/ Continue reading →]]> The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.

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]]> http://www.sharegoodthings.net/microsoft-advertising-adds-include-in-conversions-view-through-conversion-options/feed/ 0 Google updates its ads policy for inappropriate content to include ‘public health emergency’ http://www.sharegoodthings.net/google-updates-its-ads-policy-for-inappropriate-content-to-include-public-health-emergency/ http://www.sharegoodthings.net/google-updates-its-ads-policy-for-inappropriate-content-to-include-public-health-emergency/#comments Tue, 31 Mar 2020 21:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-updates-its-ads-policy-for-inappropriate-content-to-include-public-health-emergency/ The change to the sensitive events section of the policy is effective immediately.

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]]> http://www.sharegoodthings.net/google-updates-its-ads-policy-for-inappropriate-content-to-include-public-health-emergency/feed/ 0 All Google Ads attribution reports will soon include cross-device conversion data http://www.sharegoodthings.net/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data/ http://www.sharegoodthings.net/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data/#comments Sat, 30 Mar 2019 09:22:24 +0000 gftshappy http://www.sharegoodthings.net/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data/ Make note, the change takes effect May 1.

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]]> http://www.sharegoodthings.net/all-google-ads-attribution-reports-will-soon-include-cross-device-conversion-data/feed/ 0 AMP user experience updates include video, lists, more http://www.sharegoodthings.net/amp-user-experience-updates-include-video-lists-more/ http://www.sharegoodthings.net/amp-user-experience-updates-include-video-lists-more/#comments Sat, 02 Mar 2019 16:22:20 +0000 gftshappy http://www.sharegoodthings.net/amp-user-experience-updates-include-video-lists-more/ The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year.

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]]> http://www.sharegoodthings.net/amp-user-experience-updates-include-video-lists-more/feed/ 0 Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section http://www.sharegoodthings.net/robots-txt-tip-from-bing-include-all-relevant-directives-if-you-have-a-bingbot-section/ http://www.sharegoodthings.net/robots-txt-tip-from-bing-include-all-relevant-directives-if-you-have-a-bingbot-section/#comments Fri, 04 Jan 2019 12:22:32 +0000 gftshappy http://www.sharegoodthings.net/robots-txt-tip-from-bing-include-all-relevant-directives-if-you-have-a-bingbot-section/ Continue reading →]]> Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.

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