Share Good Things » Important http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Why it’s important to educate your friends and family about search; Thursday’s daily brief http://www.sharegoodthings.net/why-its-important-to-educate-your-friends-and-family-about-search-thursdays-daily-brief/ http://www.sharegoodthings.net/why-its-important-to-educate-your-friends-and-family-about-search-thursdays-daily-brief/#comments Thu, 08 Jul 2021 15:24:46 +0000 gftshappy http://www.sharegoodthings.net/why-its-important-to-educate-your-friends-and-family-about-search-thursdays-daily-brief/ Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.

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]]> http://www.sharegoodthings.net/why-its-important-to-educate-your-friends-and-family-about-search-thursdays-daily-brief/feed/ 0 What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief http://www.sharegoodthings.net/what-seo-elements-are-most-important-plus-a-huge-announcement-mondays-daily-brief/ http://www.sharegoodthings.net/what-seo-elements-are-most-important-plus-a-huge-announcement-mondays-daily-brief/#comments Mon, 17 May 2021 17:22:21 +0000 gftshappy http://www.sharegoodthings.net/what-seo-elements-are-most-important-plus-a-huge-announcement-mondays-daily-brief/ And don’t miss Search Engine Land’s updated PPC guide

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/what-seo-elements-are-most-important-plus-a-huge-announcement-mondays-daily-brief/feed/ 0 Selecting better KPIs for your business: What to consider and how to bolster your most important metric http://www.sharegoodthings.net/selecting-better-kpis-for-your-business-what-to-consider-and-how-to-bolster-your-most-important-metric/ http://www.sharegoodthings.net/selecting-better-kpis-for-your-business-what-to-consider-and-how-to-bolster-your-most-important-metric/#comments Thu, 07 Jan 2021 22:24:30 +0000 gftshappy http://www.sharegoodthings.net/selecting-better-kpis-for-your-business-what-to-consider-and-how-to-bolster-your-most-important-metric/ Continue reading →]]> It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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]]> http://www.sharegoodthings.net/selecting-better-kpis-for-your-business-what-to-consider-and-how-to-bolster-your-most-important-metric/feed/ 0 Google Ads turns 20: The most important trends and changes of the past 5 years http://www.sharegoodthings.net/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years/ http://www.sharegoodthings.net/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years/#comments Sat, 24 Oct 2020 02:22:18 +0000 gftshappy http://www.sharegoodthings.net/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years/ Looking back, we can see where the biggest trends in search (and beyond) are heading.

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]]> http://www.sharegoodthings.net/google-ads-turns-20-the-most-important-trends-and-changes-of-the-past-5-years/feed/ 0 Proactively building negative keyword lists in Google Ads is now more important than ever http://www.sharegoodthings.net/proactively-building-negative-keyword-lists-in-google-ads-is-now-more-important-than-ever/ http://www.sharegoodthings.net/proactively-building-negative-keyword-lists-in-google-ads-is-now-more-important-than-ever/#comments Wed, 21 Oct 2020 18:22:19 +0000 gftshappy http://www.sharegoodthings.net/proactively-building-negative-keyword-lists-in-google-ads-is-now-more-important-than-ever/ Continue reading →]]> Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/proactively-building-negative-keyword-lists-in-google-ads-is-now-more-important-than-ever/feed/ 0 This decade’s most important marketing question: What data rights do advertisers possess? http://www.sharegoodthings.net/this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess/ http://www.sharegoodthings.net/this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess/#comments Thu, 17 Sep 2020 15:22:19 +0000 gftshappy http://www.sharegoodthings.net/this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess/ Continue reading →]]> Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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]]> http://www.sharegoodthings.net/this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess/feed/ 0 Why machine learning and understanding searcher intent is so important to search http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/#comments Tue, 18 Aug 2020 14:24:01 +0000 gftshappy http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ Continue reading →]]> Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/feed/ 0 Important Update: Changes to the 2020 Search Engine Land Awards http://www.sharegoodthings.net/important-update-changes-to-the-2020-search-engine-land-awards/ http://www.sharegoodthings.net/important-update-changes-to-the-2020-search-engine-land-awards/#comments Wed, 15 Jul 2020 18:22:19 +0000 gftshappy http://www.sharegoodthings.net/important-update-changes-to-the-2020-search-engine-land-awards/ Continue reading →]]> Why we’re changing the Search Marketer of the Year categories, adding a new category, and extending our deadlines.

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]]> http://www.sharegoodthings.net/important-update-changes-to-the-2020-search-engine-land-awards/feed/ 0 Resolving consumer identity – more important than ever http://www.sharegoodthings.net/resolving-consumer-identity-more-important-than-ever/ http://www.sharegoodthings.net/resolving-consumer-identity-more-important-than-ever/#comments Mon, 27 Apr 2020 17:22:25 +0000 gftshappy http://www.sharegoodthings.net/resolving-consumer-identity-more-important-than-ever/ To build lasting relationships, brands have to accurately recognize the people engaging with them.

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]]> http://www.sharegoodthings.net/resolving-consumer-identity-more-important-than-ever/feed/ 0 Pro Tip: 3 important XML sitemap checks to improve your SEO http://www.sharegoodthings.net/pro-tip-3-important-xml-sitemap-checks-to-improve-your-seo/ http://www.sharegoodthings.net/pro-tip-3-important-xml-sitemap-checks-to-improve-your-seo/#comments Wed, 25 Mar 2020 18:22:47 +0000 gftshappy http://www.sharegoodthings.net/pro-tip-3-important-xml-sitemap-checks-to-improve-your-seo/ Continue reading →]]> Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap URLs.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/pro-tip-3-important-xml-sitemap-checks-to-improve-your-seo/feed/ 0