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	<title>Share Good Things &#187; illusion</title>
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		<title>Brand queries: the AdWords performance illusion</title>
		<link>http://www.sharegoodthings.net/brand-queries-the-adwords-performance-illusion/</link>
		<comments>http://www.sharegoodthings.net/brand-queries-the-adwords-performance-illusion/#comments</comments>
		<pubDate>Sat, 28 May 2016 09:23:06 +0000</pubDate>
		<dc:creator>gftshappy</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[illusion]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Queries]]></category>

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		<description><![CDATA[If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you&#8217;re not alone. But columnist Tim Mayer contends you&#8217;re being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine &#8230; <a href="http://www.sharegoodthings.net/brand-queries-the-adwords-performance-illusion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you&#8217;re not alone. But columnist Tim Mayer contends you&#8217;re being shortsighted.   The post Brand queries: the AdWords performance illusion appeared first on Search Engine Land.<br/> <br/> Please visit Search Engine Land for the full article.
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