Share Good Things » illuminate http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Leveraging data science to illuminate the modern consumer decision journey http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/ http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/#comments Tue, 14 May 2019 07:22:21 +0000 gftshappy http://www.sharegoodthings.net/leveraging-data-science-to-illuminate-the-modern-consumer-decision-journey/ Continue reading →]]> When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

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