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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

gftshappy — Mon, 27 Jan 2014 17:23:37 +0000

It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]

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Year Of The Hummingbird: Our Top SEO Columns Of 2013

gftshappy — Tue, 31 Dec 2013 14:22:42 +0000

Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to…

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Hummingbird In The Trenches: A Canary In The Coal Mine

gftshappy — Sun, 24 Nov 2013 20:22:56 +0000

I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been…

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Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

gftshappy — Tue, 05 Nov 2013 14:28:03 +0000

On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined…

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Did Hummingbird Just Kill Your Local SEO Strategy?

gftshappy — Tue, 29 Oct 2013 14:25:33 +0000

Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. That said, Google’s Hummingbird algorithm, along with all of the…

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Did Hummingbird Eat Link Building?

gftshappy — Sun, 13 Oct 2013 13:23:19 +0000

Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more…

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Fast FAQ: All About The New Google “Hummingbird” Algorithm

gftshappy — Thu, 26 Sep 2013 22:22:28 +0000

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical…

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