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Facebook revenue almost doubled: Here’s what it means for advertisers

gftshappy — Fri, 30 Apr 2021 05:22:33 +0000

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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FLoC is coming — Here’s what we know so far

gftshappy — Mon, 15 Mar 2021 17:22:19 +0000

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.

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California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes

gftshappy — Wed, 04 Nov 2020 04:22:32 +0000

CPRA takes aim at data ‘sharing’ and not just sales.

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Here’s why you need to attend SMX

gftshappy — Sat, 26 Sep 2020 09:22:43 +0000

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales!

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How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

gftshappy — Wed, 16 Sep 2020 18:22:26 +0000

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

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SEO horror stories: Here’s what not to do

gftshappy — Tue, 25 Aug 2020 07:22:29 +0000

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.

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Product feed optimization: Here’s more reason to use those attributes

gftshappy — Sat, 25 Jul 2020 02:22:26 +0000

Google is surfacing product attributes such as “Material” in Shopping ads.

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Here’s how to use the new Microsoft Ads Audience Network Planner

gftshappy — Thu, 18 Jun 2020 15:22:48 +0000

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

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Considering software to manage your digital commerce advertising? Here’s what you need to know.

gftshappy — Wed, 22 Apr 2020 11:22:25 +0000

There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Doing a Google import into Bing Ads? Here’s what you need to know

gftshappy — Thu, 05 Mar 2020 08:22:41 +0000

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing