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Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief

gftshappy — Fri, 12 Mar 2021 19:22:45 +0000

Plus the Google algorithm updates continue, including a local search update.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Static headlines now available for DSAs in Microsoft Advertising

gftshappy — Fri, 12 Mar 2021 05:22:21 +0000

Marketers can now have full control over their ad text with Dynamic Search Ads

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ad testing in a multi-format world of responsive search ads, three headlines and more

gftshappy — Sun, 20 Jan 2019 06:22:59 +0000

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more

gftshappy — Fri, 16 Nov 2018 05:22:29 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more

gftshappy — Fri, 16 Nov 2018 05:22:29 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more

gftshappy — Fri, 16 Nov 2018 05:22:29 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google AdWords new responsive search ads can show 3 headlines

gftshappy — Sat, 05 May 2018 16:22:41 +0000

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. The post Google AdWords new responsive search ads can show 3 headlines appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

gftshappy — Thu, 28 Jul 2016 15:22:34 +0000

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be ”i.” The post Google reiterates suggested 33-character limit in ETA headlines to avoid truncation appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing News Adds “Smart Labels” For Mobile, Making It Easier To Find Related Headlines

gftshappy — Thu, 20 Aug 2015 08:23:09 +0000

Located at the bottom right corner of a news story, the new “Smart Labels” help users explore connected articles. The post Bing News Adds “Smart Labels” For Mobile, Making It Easier To Find Related Headlines appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

To Avoid Liability, Google Limits German News Content To Headlines

gftshappy — Thu, 02 Oct 2014 08:22:25 +0000

German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They’re not upset about the content appearing in Google News or search. They want it to appear – they just want Google to pay for it. Google doesn’t want to pay….

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing