Share Good Things » Greggs http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery http://www.sharegoodthings.net/google-knowledge-graph-proves-to-be-brief-pr-nightmare-for-major-uk-brand-greggs-bakery/ http://www.sharegoodthings.net/google-knowledge-graph-proves-to-be-brief-pr-nightmare-for-major-uk-brand-greggs-bakery/#comments Wed, 20 Aug 2014 11:29:21 +0000 gftshappy http://www.sharegoodthings.net/google-knowledge-graph-proves-to-be-brief-pr-nightmare-for-major-uk-brand-greggs-bakery/ Continue reading →]]> The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the…

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