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Is the Google Business Profile Manager going away for multi-locations businesses as well?

gftshappy — Thu, 28 Apr 2022 08:22:20 +0000

Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true?

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Google’s URL Parameters tool is going away

gftshappy — Mon, 28 Mar 2022 10:23:09 +0000

Google said this is because the tool has “low value.”

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

gftshappy — Wed, 26 Jan 2022 04:22:23 +0000

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Google Posts for verified knowledge panels are going away

gftshappy — Thu, 15 Jul 2021 01:22:27 +0000

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.

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Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief

gftshappy — Tue, 23 Mar 2021 14:22:31 +0000

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California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes

gftshappy — Wed, 04 Nov 2020 04:22:32 +0000

CPRA takes aim at data ‘sharing’ and not just sales.

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Why SEOs are going to miss the Structured Data Testing Tool

gftshappy — Sat, 25 Jul 2020 09:22:39 +0000

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.

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When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

gftshappy — Tue, 14 Jul 2020 07:22:50 +0000

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.

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Video: Catalyst’s Paul Shapiro on going beyond technical SEO

gftshappy — Mon, 05 Aug 2019 17:22:37 +0000

Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.

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Why featured snippets could be less of a win going forward

gftshappy — Fri, 19 Apr 2019 12:22:31 +0000

The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.

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