Share Good Things » Global http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Russia-based advertisers can no longer reach global audiences on Google properties and networks http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/#comments Thu, 10 Mar 2022 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ Continue reading →]]> This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

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]]> http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/feed/ 0 Enhanced conversions: Google tests global site tags with automatic collection http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/ http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/#comments Sat, 05 Feb 2022 09:23:00 +0000 gftshappy http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/ Continue reading →]]> This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.

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]]> http://www.sharegoodthings.net/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection/feed/ 0 Video: John Shehata, the Global Vice President at Condé Nast on Search http://www.sharegoodthings.net/video-john-shehata-the-global-vice-president-at-conde-nast-on-search/ http://www.sharegoodthings.net/video-john-shehata-the-global-vice-president-at-conde-nast-on-search/#comments Sat, 26 Jun 2021 16:22:47 +0000 gftshappy http://www.sharegoodthings.net/video-john-shehata-the-global-vice-president-at-conde-nast-on-search/ Continue reading →]]> This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.

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]]> http://www.sharegoodthings.net/video-john-shehata-the-global-vice-president-at-conde-nast-on-search/feed/ 0 Google vows to adjust global ad technology after settlement with French Competition Authority http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/ http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/#comments Tue, 08 Jun 2021 00:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/ Continue reading →]]> The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.

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]]> http://www.sharegoodthings.net/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority/feed/ 0 Moz acquired by iContact, subsidiary of J2 Global http://www.sharegoodthings.net/moz-acquired-by-icontact-subsidiary-of-j2-global/ http://www.sharegoodthings.net/moz-acquired-by-icontact-subsidiary-of-j2-global/#comments Fri, 04 Jun 2021 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/moz-acquired-by-icontact-subsidiary-of-j2-global/ Continue reading →]]> Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.

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]]> http://www.sharegoodthings.net/moz-acquired-by-icontact-subsidiary-of-j2-global/feed/ 0 Google announces global launch of property promotion ads for hotels http://www.sharegoodthings.net/google-announces-global-launch-of-property-promotion-ads-for-hotels/ http://www.sharegoodthings.net/google-announces-global-launch-of-property-promotion-ads-for-hotels/#comments Thu, 25 Mar 2021 01:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-announces-global-launch-of-property-promotion-ads-for-hotels/ Property promotion ads help hotels capture demand in users looking online for places to stay

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]]> http://www.sharegoodthings.net/google-announces-global-launch-of-property-promotion-ads-for-hotels/feed/ 0 Global Privacy Control group aims to succeed where ‘do not track’ failed http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/ http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/#comments Sat, 17 Oct 2020 23:22:19 +0000 gftshappy http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/ Initiative faces the challenge of gaining publisher and consumer adoption.

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]]> http://www.sharegoodthings.net/global-privacy-control-group-aims-to-succeed-where-do-not-track-failed/feed/ 0 Coronavirus: Emarketer lowers global ad spend projections for 2020 http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/ http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/#comments Thu, 19 Mar 2020 22:22:34 +0000 gftshappy http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/ Continue reading →]]> The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.

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]]> http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/feed/ 0 Google pushes out deadline parallel tracking for Video due to ‘global events’ http://www.sharegoodthings.net/google-pushes-out-deadline-parallel-tracking-for-video-due-to-global-events/ http://www.sharegoodthings.net/google-pushes-out-deadline-parallel-tracking-for-video-due-to-global-events/#comments Fri, 13 Mar 2020 05:22:27 +0000 gftshappy http://www.sharegoodthings.net/google-pushes-out-deadline-parallel-tracking-for-video-due-to-global-events/ The mandatory deadline is extended into June.

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]]> http://www.sharegoodthings.net/google-pushes-out-deadline-parallel-tracking-for-video-due-to-global-events/feed/ 0 How a localized SEO campaign delivered global market share, lifted revenue http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/ http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/#comments Thu, 27 Jun 2019 15:23:00 +0000 gftshappy http://www.sharegoodthings.net/how-a-localized-seo-campaign-delivered-global-market-share-lifted-revenue/ Continue reading →]]> The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

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