Share Good Things » Funnel http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to produce actionable content throughout the marketing funnel http://www.sharegoodthings.net/how-to-produce-actionable-content-throughout-the-marketing-funnel/ http://www.sharegoodthings.net/how-to-produce-actionable-content-throughout-the-marketing-funnel/#comments Thu, 27 Jan 2022 01:22:31 +0000 gftshappy http://www.sharegoodthings.net/how-to-produce-actionable-content-throughout-the-marketing-funnel/ Continue reading →]]> Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

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]]> http://www.sharegoodthings.net/how-to-produce-actionable-content-throughout-the-marketing-funnel/feed/ 0 How to drive the funnel through content marketing and link building http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/ http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/#comments Fri, 10 Sep 2021 19:22:41 +0000 gftshappy http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/ Continue reading →]]> “It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”

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]]> http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/feed/ 0 Three targeting tactics that power every stage of the funnel http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/ http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/#comments Tue, 17 Aug 2021 21:22:50 +0000 gftshappy http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/ Continue reading →]]> “You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”

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]]> http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/feed/ 0 Is top of the funnel content under attack? How the SERP is set to change http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/ http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/#comments Wed, 24 Jun 2020 11:22:21 +0000 gftshappy http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/ Continue reading →]]> Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.

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]]> http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/feed/ 0 From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video] http://www.sharegoodthings.net/from-the-bottom-to-the-top-of-the-funnel-covid-19-is-flipping-b2b-strategies-video/ http://www.sharegoodthings.net/from-the-bottom-to-the-top-of-the-funnel-covid-19-is-flipping-b2b-strategies-video/#comments Sat, 25 Apr 2020 02:22:52 +0000 gftshappy http://www.sharegoodthings.net/from-the-bottom-to-the-top-of-the-funnel-covid-19-is-flipping-b2b-strategies-video/ Marketers have an opportunity to try new tactics as clients divert resources to long-term goals.

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]]> http://www.sharegoodthings.net/from-the-bottom-to-the-top-of-the-funnel-covid-19-is-flipping-b2b-strategies-video/feed/ 0 SMX replay: Brand to demand, the full funnel approach http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/ http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/#comments Thu, 25 Jul 2019 08:22:55 +0000 gftshappy http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/ Continue reading →]]> Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.

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]]> http://www.sharegoodthings.net/smx-replay-brand-to-demand-the-full-funnel-approach/feed/ 0 3 key tenets of successful full funnel search http://www.sharegoodthings.net/3-key-tenets-of-successful-full-funnel-search/ http://www.sharegoodthings.net/3-key-tenets-of-successful-full-funnel-search/#comments Tue, 11 Jun 2019 00:22:56 +0000 gftshappy http://www.sharegoodthings.net/3-key-tenets-of-successful-full-funnel-search/ Continue reading →]]> Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach.

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]]> http://www.sharegoodthings.net/3-key-tenets-of-successful-full-funnel-search/feed/ 0 Reimagining the marketing funnel for the disrupted customer experience http://www.sharegoodthings.net/reimagining-the-marketing-funnel-for-the-disrupted-customer-experience/ http://www.sharegoodthings.net/reimagining-the-marketing-funnel-for-the-disrupted-customer-experience/#comments Sun, 26 May 2019 13:22:22 +0000 gftshappy http://www.sharegoodthings.net/reimagining-the-marketing-funnel-for-the-disrupted-customer-experience/ Continue reading →]]> To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.

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]]> http://www.sharegoodthings.net/reimagining-the-marketing-funnel-for-the-disrupted-customer-experience/feed/ 0 Why has paid search been pigeonholed to the bottom of the funnel? http://www.sharegoodthings.net/why-has-paid-search-been-pigeonholed-to-the-bottom-of-the-funnel/ http://www.sharegoodthings.net/why-has-paid-search-been-pigeonholed-to-the-bottom-of-the-funnel/#comments Thu, 23 May 2019 01:22:24 +0000 gftshappy http://www.sharegoodthings.net/why-has-paid-search-been-pigeonholed-to-the-bottom-of-the-funnel/ Continue reading →]]> To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel.

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]]> http://www.sharegoodthings.net/why-has-paid-search-been-pigeonholed-to-the-bottom-of-the-funnel/feed/ 0 The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel http://www.sharegoodthings.net/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel/ http://www.sharegoodthings.net/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel/#comments Thu, 16 May 2019 08:23:09 +0000 gftshappy http://www.sharegoodthings.net/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel/ Continue reading →]]> The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

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]]> http://www.sharegoodthings.net/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel/feed/ 0