Share Good Things » FLoC http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google kills FLoC, introduces Topics API as its next-gen targeting tech http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/ http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/#comments Tue, 25 Jan 2022 14:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/ Continue reading →]]> The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.

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]]> http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/feed/ 0 Google pushes back FLoC testing to Q1 2022 http://www.sharegoodthings.net/google-pushes-back-floc-testing-to-q1-2022/ http://www.sharegoodthings.net/google-pushes-back-floc-testing-to-q1-2022/#comments Sat, 02 Oct 2021 02:22:21 +0000 gftshappy http://www.sharegoodthings.net/google-pushes-back-floc-testing-to-q1-2022/ Continue reading →]]> Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.

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]]> http://www.sharegoodthings.net/google-pushes-back-floc-testing-to-q1-2022/feed/ 0 Is Google adjusting the FLoC strategy?; Friday’s daily brief http://www.sharegoodthings.net/is-google-adjusting-the-floc-strategy-fridays-daily-brief/ http://www.sharegoodthings.net/is-google-adjusting-the-floc-strategy-fridays-daily-brief/#comments Fri, 13 Aug 2021 05:22:36 +0000 gftshappy http://www.sharegoodthings.net/is-google-adjusting-the-floc-strategy-fridays-daily-brief/ Plus, HTML success factors for SEO

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]]> http://www.sharegoodthings.net/is-google-adjusting-the-floc-strategy-fridays-daily-brief/feed/ 0 Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief http://www.sharegoodthings.net/hear-me-out-floc-but-as-a-matchmaking-service-tuesdays-daily-brief/ http://www.sharegoodthings.net/hear-me-out-floc-but-as-a-matchmaking-service-tuesdays-daily-brief/#comments Wed, 11 Aug 2021 04:22:19 +0000 gftshappy http://www.sharegoodthings.net/hear-me-out-floc-but-as-a-matchmaking-service-tuesdays-daily-brief/ And, how to maintain organic performance when merging multiple websites.

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]]> http://www.sharegoodthings.net/hear-me-out-floc-but-as-a-matchmaking-service-tuesdays-daily-brief/feed/ 0 FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/ http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/#comments Wed, 14 Jul 2021 04:22:44 +0000 gftshappy http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/ Continue reading →]]> Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.

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]]> http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/feed/ 0 Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/ http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/#comments Thu, 24 Jun 2021 01:22:42 +0000 gftshappy http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/ Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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]]> http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/feed/ 0 Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC http://www.sharegoodthings.net/google-agrees-to-not-favor-its-own-products-or-access-user-personal-data-in-commitments-with-uk-regulator-on-floc/ http://www.sharegoodthings.net/google-agrees-to-not-favor-its-own-products-or-access-user-personal-data-in-commitments-with-uk-regulator-on-floc/#comments Fri, 11 Jun 2021 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/google-agrees-to-not-favor-its-own-products-or-access-user-personal-data-in-commitments-with-uk-regulator-on-floc/ Continue reading →]]> Depending on how the engagement plays out, this could mean that Google doesn’t implement FLoC as quickly as anticipated.

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]]> http://www.sharegoodthings.net/google-agrees-to-not-favor-its-own-products-or-access-user-personal-data-in-commitments-with-uk-regulator-on-floc/feed/ 0 SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief http://www.sharegoodthings.net/seos-rejoice-core-web-vitals-release-moves-to-june-plus-wordpress-might-block-floc-tuesdays-daily-brief/ http://www.sharegoodthings.net/seos-rejoice-core-web-vitals-release-moves-to-june-plus-wordpress-might-block-floc-tuesdays-daily-brief/#comments Tue, 20 Apr 2021 14:22:51 +0000 gftshappy http://www.sharegoodthings.net/seos-rejoice-core-web-vitals-release-moves-to-june-plus-wordpress-might-block-floc-tuesdays-daily-brief/ And why you should use social media as a key component of your negotiation research

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]]> http://www.sharegoodthings.net/seos-rejoice-core-web-vitals-release-moves-to-june-plus-wordpress-might-block-floc-tuesdays-daily-brief/feed/ 0 WordPress proposes blocking FLoC by default http://www.sharegoodthings.net/wordpress-proposes-blocking-floc-by-default/ http://www.sharegoodthings.net/wordpress-proposes-blocking-floc-by-default/#comments Tue, 20 Apr 2021 00:22:33 +0000 gftshappy http://www.sharegoodthings.net/wordpress-proposes-blocking-floc-by-default/ Continue reading →]]> It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

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]]> http://www.sharegoodthings.net/wordpress-proposes-blocking-floc-by-default/feed/ 0 Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief http://www.sharegoodthings.net/autobots-roll-out-microsoft-launches-new-automotive-ads-beta-and-floc-trials-begin-thursdays-daily-brief/ http://www.sharegoodthings.net/autobots-roll-out-microsoft-launches-new-automotive-ads-beta-and-floc-trials-begin-thursdays-daily-brief/#comments Thu, 01 Apr 2021 15:22:33 +0000 gftshappy http://www.sharegoodthings.net/autobots-roll-out-microsoft-launches-new-automotive-ads-beta-and-floc-trials-begin-thursdays-daily-brief/ Plus, Instagram engagement remains flat for brands

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]]> http://www.sharegoodthings.net/autobots-roll-out-microsoft-launches-new-automotive-ads-beta-and-floc-trials-begin-thursdays-daily-brief/feed/ 0