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Empathetic content marketing falls flat without authenticity [Video]

gftshappy — Wed, 20 May 2020 18:22:18 +0000

During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.

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Expand all your AdWords ads in 30 seconds flat

gftshappy — Wed, 03 Aug 2016 18:22:25 +0000

Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. The post Expand all your AdWords ads in 30 seconds flat appeared first on Search Engine Land.

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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2

gftshappy — Fri, 15 Jul 2016 05:24:06 +0000

Compared to a year ago, IgnitionOne customers spent substantially more on mobile, where CPCs continued to be half as expensive as desktop. The post Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2 appeared first on Search Engine Land.

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Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago

gftshappy — Wed, 02 Dec 2015 04:24:14 +0000

Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday. The post Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago appeared first on Search Engine Land.

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September Search Market: Flat As A Pancake

gftshappy — Tue, 15 Oct 2013 07:23:14 +0000

The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always these numbers aren’t official until comScore releases them tomorrow. Here are the figures as we received them: Google — September: 66.9 percent; August: 66.9 percent…

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Official: Google Rolling Out App Launcher, Flat Logo

gftshappy — Fri, 20 Sep 2013 05:23:27 +0000

The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It’s the same grid-style app launcher that many users will already recognize from Android devices and Chromebook…

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