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Google heightens adult ad policy enforcement after Reuters finds illicit ads

gftshappy — Fri, 21 Jan 2022 12:22:32 +0000

“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.

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Local SEOs most focused on link building and content development, report finds

gftshappy — Tue, 16 Jun 2020 14:22:38 +0000

80% of survey respondents said they were also buying (local) ads on Google.

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Bing Webmaster Tools new Site Scan feature finds SEO issues

gftshappy — Fri, 05 Jun 2020 05:22:38 +0000

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool.

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Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped

gftshappy — Thu, 12 Mar 2020 15:22:45 +0000

The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it’s impacting your site.

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Analysis of 250 million SERPs finds no-click story more complex than it appears

gftshappy — Sat, 07 Mar 2020 09:22:33 +0000

Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

gftshappy — Sat, 01 Feb 2020 02:22:25 +0000

The majority of participants also agreed that rich results improve Google search.

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Don’t know much about SEO: Survey finds business owners lack basic knowledge

gftshappy — Tue, 17 Dec 2019 21:22:27 +0000

A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.

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Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch

gftshappy — Tue, 26 Nov 2019 14:23:14 +0000

There are material differences between user behaviors of different generations.

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Rich answers in Google mobile search more than doubled since 2018, study finds

gftshappy — Tue, 19 Nov 2019 21:22:48 +0000

Image carousels also occurred 151% more often than the previous year.

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Local business study finds 0% of site traffic coming from email, paid media

gftshappy — Sat, 16 Nov 2019 16:22:23 +0000

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.

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