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Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

gftshappy — Sat, 02 Apr 2022 09:22:40 +0000

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

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Facebook confirms ‘massive ranking failure’

gftshappy — Thu, 31 Mar 2022 22:22:35 +0000

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds.

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Facebook warns publishers to avoid ‘watchbait’ tactics

gftshappy — Mon, 28 Mar 2022 17:22:21 +0000

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.

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Facebook drops ‘News’ from News Feed in rebrand

gftshappy — Sat, 19 Feb 2022 23:22:21 +0000

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.

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Facebook is still underreporting iOS web conversions, but not as much as before

gftshappy — Thu, 17 Feb 2022 08:22:23 +0000

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

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Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

gftshappy — Thu, 02 Dec 2021 08:22:20 +0000

However, both strategies perform similarly when reach is comparable.

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Facebook says short posts have the most views while hate speech drops on platform

gftshappy — Thu, 11 Nov 2021 22:22:19 +0000

The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.

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Facebook is now Meta: Tech giant announces rebrand

gftshappy — Thu, 28 Oct 2021 22:22:34 +0000

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

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Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi

gftshappy — Tue, 26 Oct 2021 07:22:36 +0000

There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.

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Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes

gftshappy — Fri, 22 Oct 2021 12:22:26 +0000

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

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