Share Good Things » Expert http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert http://www.sharegoodthings.net/googles-local-rebrand-prompts-smb-support-amid-antitrust-lawsuits-says-local-seo-expert/ http://www.sharegoodthings.net/googles-local-rebrand-prompts-smb-support-amid-antitrust-lawsuits-says-local-seo-expert/#comments Tue, 09 Nov 2021 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/googles-local-rebrand-prompts-smb-support-amid-antitrust-lawsuits-says-local-seo-expert/ Continue reading →]]> If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

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]]> http://www.sharegoodthings.net/googles-local-rebrand-prompts-smb-support-amid-antitrust-lawsuits-says-local-seo-expert/feed/ 0 Ask the expert: Demystifying AI and Machine Learning in search http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/ http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/#comments Fri, 27 Aug 2021 05:22:19 +0000 gftshappy http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/ Continue reading →]]> Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

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]]> http://www.sharegoodthings.net/ask-the-expert-demystifying-ai-and-machine-learning-in-search/feed/ 0 Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/ http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/#comments Thu, 24 Jun 2021 01:22:42 +0000 gftshappy http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/ Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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]]> http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/feed/ 0 Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video] http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/ http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/#comments Wed, 22 Apr 2020 18:22:37 +0000 gftshappy http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/ Continue reading →]]> While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.

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]]> http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/feed/ 0 Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research http://www.sharegoodthings.net/video-local-search-expert-joy-hawkins-shares-an-unexpected-finding-from-her-google-reviews-research/ http://www.sharegoodthings.net/video-local-search-expert-joy-hawkins-shares-an-unexpected-finding-from-her-google-reviews-research/#comments Mon, 26 Aug 2019 17:22:56 +0000 gftshappy http://www.sharegoodthings.net/video-local-search-expert-joy-hawkins-shares-an-unexpected-finding-from-her-google-reviews-research/ Continue reading →]]> Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy.

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]]> http://www.sharegoodthings.net/video-local-search-expert-joy-hawkins-shares-an-unexpected-finding-from-her-google-reviews-research/feed/ 0 What’s it like to be a Google Gold Product Expert?: An interview with Ben Fisher http://www.sharegoodthings.net/whats-it-like-to-be-a-google-gold-product-expert-an-interview-with-ben-fisher/ http://www.sharegoodthings.net/whats-it-like-to-be-a-google-gold-product-expert-an-interview-with-ben-fisher/#comments Mon, 17 Jun 2019 17:22:27 +0000 gftshappy http://www.sharegoodthings.net/whats-it-like-to-be-a-google-gold-product-expert-an-interview-with-ben-fisher/ Continue reading →]]> Ben Fisher explains how he became a Google product expert and the benefits of being a tester and providing feedback to make tools better for local business.

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]]> http://www.sharegoodthings.net/whats-it-like-to-be-a-google-gold-product-expert-an-interview-with-ben-fisher/feed/ 0 Google buys expert community and ‘answer engine’ Superpod for $60 million http://www.sharegoodthings.net/google-buys-expert-community-and-answer-engine-superpod-for-60-million/ http://www.sharegoodthings.net/google-buys-expert-community-and-answer-engine-superpod-for-60-million/#comments Sat, 05 Jan 2019 02:23:00 +0000 gftshappy http://www.sharegoodthings.net/google-buys-expert-community-and-answer-engine-superpod-for-60-million/ The speculation is that Superpod founders and assets will be used to improve Google Assistant.

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]]> http://www.sharegoodthings.net/google-buys-expert-community-and-answer-engine-superpod-for-60-million/feed/ 0 Year in Review: Top 10 expert PPC columns of 2018 http://www.sharegoodthings.net/year-in-review-top-10-expert-ppc-columns-of-2018/ http://www.sharegoodthings.net/year-in-review-top-10-expert-ppc-columns-of-2018/#comments Thu, 27 Dec 2018 22:22:22 +0000 gftshappy http://www.sharegoodthings.net/year-in-review-top-10-expert-ppc-columns-of-2018/ Here’s a roundup of the most read paid search columns this year.

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]]> http://www.sharegoodthings.net/year-in-review-top-10-expert-ppc-columns-of-2018/feed/ 0 Year in Review: Top 10 SEO expert columns of 2018 http://www.sharegoodthings.net/year-in-review-top-10-seo-expert-columns-of-2018/ http://www.sharegoodthings.net/year-in-review-top-10-seo-expert-columns-of-2018/#comments Wed, 26 Dec 2018 18:22:31 +0000 gftshappy http://www.sharegoodthings.net/year-in-review-top-10-seo-expert-columns-of-2018/ Continue reading →]]> Here’s a look at the most read columns from our SEO experts that stood above the rest this year.

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]]> http://www.sharegoodthings.net/year-in-review-top-10-seo-expert-columns-of-2018/feed/ 0 Expert testing strategies for both low and high volume PPC accounts http://www.sharegoodthings.net/expert-testing-strategies-for-both-low-and-high-volume-ppc-accounts/ http://www.sharegoodthings.net/expert-testing-strategies-for-both-low-and-high-volume-ppc-accounts/#comments Mon, 29 Oct 2018 17:22:38 +0000 gftshappy http://www.sharegoodthings.net/expert-testing-strategies-for-both-low-and-high-volume-ppc-accounts/ Continue reading →]]> Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

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