Share Good Things » every http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Three targeting tactics that power every stage of the funnel http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/ http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/#comments Tue, 17 Aug 2021 21:22:50 +0000 gftshappy http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/ Continue reading →]]> “You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”

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]]> http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/feed/ 0 MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief http://www.sharegoodthings.net/meb-or-meh-make-every-feature-binary-is-bings-new-search-tech-thursdays-daily-brief/ http://www.sharegoodthings.net/meb-or-meh-make-every-feature-binary-is-bings-new-search-tech-thursdays-daily-brief/#comments Thu, 05 Aug 2021 15:22:19 +0000 gftshappy http://www.sharegoodthings.net/meb-or-meh-make-every-feature-binary-is-bings-new-search-tech-thursdays-daily-brief/ And, it looks like the Cleveland Guardians forgot one very important detail

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]]> http://www.sharegoodthings.net/meb-or-meh-make-every-feature-binary-is-bings-new-search-tech-thursdays-daily-brief/feed/ 0 Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance http://www.sharegoodthings.net/meet-make-every-feature-binary-bings-sparse-neural-network-for-improved-search-relevance/ http://www.sharegoodthings.net/meet-make-every-feature-binary-bings-sparse-neural-network-for-improved-search-relevance/#comments Wed, 04 Aug 2021 18:22:23 +0000 gftshappy http://www.sharegoodthings.net/meet-make-every-feature-binary-bings-sparse-neural-network-for-improved-search-relevance/ MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

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]]> http://www.sharegoodthings.net/meet-make-every-feature-binary-bings-sparse-neural-network-for-improved-search-relevance/feed/ 0 Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief http://www.sharegoodthings.net/search-console-is-it-every-marketers-favorite-tool-tuesdays-daily-brief/ http://www.sharegoodthings.net/search-console-is-it-every-marketers-favorite-tool-tuesdays-daily-brief/#comments Tue, 27 Apr 2021 14:22:20 +0000 gftshappy http://www.sharegoodthings.net/search-console-is-it-every-marketers-favorite-tool-tuesdays-daily-brief/ Plus, how to adjust your expectations and campaigns for iOS 14

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]]> http://www.sharegoodthings.net/search-console-is-it-every-marketers-favorite-tool-tuesdays-daily-brief/feed/ 0 Google Ads Auto Applied Recommendations: Every setting, explained http://www.sharegoodthings.net/google-ads-auto-applied-recommendations-every-setting-explained/ http://www.sharegoodthings.net/google-ads-auto-applied-recommendations-every-setting-explained/#comments Thu, 04 Feb 2021 15:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-ads-auto-applied-recommendations-every-setting-explained/ Continue reading →]]> There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns.

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]]> http://www.sharegoodthings.net/google-ads-auto-applied-recommendations-every-setting-explained/feed/ 0 Google: BERT now used on almost every English query http://www.sharegoodthings.net/google-bert-now-used-on-almost-every-english-query/ http://www.sharegoodthings.net/google-bert-now-used-on-almost-every-english-query/#comments Fri, 16 Oct 2020 12:22:19 +0000 gftshappy http://www.sharegoodthings.net/google-bert-now-used-on-almost-every-english-query/ Google announced numerous improvements made to search over the year and some new features coming soon.

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]]> http://www.sharegoodthings.net/google-bert-now-used-on-almost-every-english-query/feed/ 0 How Google close variants brought broad match to every match type http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/ http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/#comments Sat, 21 Mar 2020 23:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/ Continue reading →]]> Most of us won’t weep about the death of broad match but we will miss the days of total match type control.

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]]> http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/feed/ 0 Soapbox: ‘Intent’ should be every marketer’s #1 obsession http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/ http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/#comments Sat, 21 Sep 2019 16:22:30 +0000 gftshappy http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/ Continue reading →]]> In today’s Soapbox, there’s a need to be focused on what people are looking for and why we’re creating that content.

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]]> http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/feed/ 0 Review your website performance because every second matters http://www.sharegoodthings.net/review-your-website-performance-because-every-second-matters/ http://www.sharegoodthings.net/review-your-website-performance-because-every-second-matters/#comments Sat, 22 Jun 2019 23:22:23 +0000 gftshappy http://www.sharegoodthings.net/review-your-website-performance-because-every-second-matters/ Continue reading →]]> Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching.

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]]> http://www.sharegoodthings.net/review-your-website-performance-because-every-second-matters/feed/ 0 To make every conversion count, count every conversion http://www.sharegoodthings.net/to-make-every-conversion-count-count-every-conversion/ http://www.sharegoodthings.net/to-make-every-conversion-count-count-every-conversion/#comments Wed, 28 Mar 2018 18:22:43 +0000 gftshappy http://www.sharegoodthings.net/to-make-every-conversion-count-count-every-conversion/ Continue reading →]]> Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. The post To make every conversion count, count every conversion appeared first on Search Engine Land.

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