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Proactively building negative keyword lists in Google Ads is now more important than ever

gftshappy — Wed, 21 Oct 2020 18:22:19 +0000

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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Resolving consumer identity – more important than ever

gftshappy — Mon, 27 Apr 2020 17:22:25 +0000

To build lasting relationships, brands have to accurately recognize the people engaging with them.

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Will Google Home Hub ever become a useful local search tool?

gftshappy — Wed, 19 Dec 2018 04:22:42 +0000

Just a few modest improvements would make Home and Home Hub more effective for local search.

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Best. MarTech. Ever. This March In San Francisco.

gftshappy — Mon, 21 Dec 2015 17:24:46 +0000

You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be the best one yet. Over 40 sessions await the nearly…

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Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever

gftshappy — Sat, 17 Oct 2015 16:26:35 +0000

Yesterday comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent. However, a year ago, Google was at 67.3 percent and Yahoo was at 10 percent. Today Yahoo is at…

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The Hardest AdWords Quiz You’ll Ever Take

gftshappy — Thu, 26 Feb 2015 15:23:37 +0000

You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz! The post The Hardest AdWords Quiz You’ll Ever Take appeared first on Search Engine Land.

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Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had

gftshappy — Sat, 31 Jan 2015 09:23:45 +0000

Bing’s search results include original content and almost anything a fan would need to know before the game starts. The post Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had appeared first on Search Engine Land.

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Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015

gftshappy — Sat, 01 Nov 2014 02:23:24 +0000

The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […] The…

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Will Ask.com Google Arbitrage Ever Stop?

gftshappy — Mon, 22 Sep 2014 17:22:46 +0000

Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what’s it getting out of the relationship? The post Will Ask.com Google Arbitrage Ever Stop? appeared first on Search Engine Land.

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DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th

gftshappy — Fri, 10 Jan 2014 19:22:30 +0000

The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking…

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