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Google invites more entities to take control of their Knowledge Panels and ‘get verified’

gftshappy — Fri, 22 Jun 2018 19:22:32 +0000

Suggest a featured image and control other factual information in the panel.

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Google patent on related entities and what it means for SEO

gftshappy — Fri, 06 Apr 2018 05:23:42 +0000

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. The post Google patent on related entities and what it means for SEO appeared first on…

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SearchCap: Google search shortcuts, exact match & local entities

gftshappy — Tue, 21 Mar 2017 21:22:36 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land.

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Why and how entities are shaping location marketing

gftshappy — Tue, 21 Mar 2017 14:22:31 +0000

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land.

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SearchCap: Search engine entities, pictures & more

gftshappy — Sat, 14 Jan 2017 02:25:10 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search engine entities, pictures & more appeared first on Search Engine Land.

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Newly-granted Google patent sheds light on how the search engine sees entities

gftshappy — Fri, 13 Jan 2017 19:23:48 +0000

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant. The post Newly-granted Google patent sheds light on how the search…

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Use These Tools To See What Entities Are On A Web Page

gftshappy — Sat, 28 Jun 2014 23:23:02 +0000

Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page….

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Bing Expands Snapshot With New Food & Drug Entities

gftshappy — Fri, 16 May 2014 19:23:55 +0000

Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the…

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How To Tell Search Engines What “Entities” Are On Your Web Pages

gftshappy — Fri, 21 Mar 2014 19:29:08 +0000

Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at…

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