Share Good Things » Effective http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How technology is changing what it means to be an effective (search) marketer http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/ http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/#comments Thu, 09 Jul 2020 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/ Tools and tech to help improve analysis, decision making, and strategic planning.

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]]> http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/feed/ 0 Text messaging is the most effective marketing channel most retail brands aren’t using http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/ http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/#comments Fri, 12 Jun 2020 12:22:29 +0000 gftshappy http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/ More than 50% of consumers said they want to text with their favorite brands.

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]]> http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/feed/ 0 SMX Overtime: How to run effective top-of-funnel search campaigns http://www.sharegoodthings.net/smx-overtime-how-to-run-effective-top-of-funnel-search-campaigns/ http://www.sharegoodthings.net/smx-overtime-how-to-run-effective-top-of-funnel-search-campaigns/#comments Thu, 02 Apr 2020 15:22:57 +0000 gftshappy http://www.sharegoodthings.net/smx-overtime-how-to-run-effective-top-of-funnel-search-campaigns/ Continue reading →]]> Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

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]]> http://www.sharegoodthings.net/smx-overtime-how-to-run-effective-top-of-funnel-search-campaigns/feed/ 0 The importance of an effective review management workflow http://www.sharegoodthings.net/the-importance-of-an-effective-review-management-workflow/ http://www.sharegoodthings.net/the-importance-of-an-effective-review-management-workflow/#comments Wed, 28 Aug 2019 18:22:40 +0000 gftshappy http://www.sharegoodthings.net/the-importance-of-an-effective-review-management-workflow/ Continue reading →]]> Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.

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]]> http://www.sharegoodthings.net/the-importance-of-an-effective-review-management-workflow/feed/ 0 The path to effective keyword targeting in Google Shopping http://www.sharegoodthings.net/the-path-to-effective-keyword-targeting-in-google-shopping/ http://www.sharegoodthings.net/the-path-to-effective-keyword-targeting-in-google-shopping/#comments Sat, 27 Apr 2019 16:22:22 +0000 gftshappy http://www.sharegoodthings.net/the-path-to-effective-keyword-targeting-in-google-shopping/ Optimize shopping campaigns with n-grams.

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]]> http://www.sharegoodthings.net/the-path-to-effective-keyword-targeting-in-google-shopping/feed/ 0 Report: ‘Incentivized reviews’ effective for consumers and brands http://www.sharegoodthings.net/report-incentivized-reviews-effective-for-consumers-and-brands/ http://www.sharegoodthings.net/report-incentivized-reviews-effective-for-consumers-and-brands/#comments Sat, 10 Nov 2018 23:22:29 +0000 gftshappy http://www.sharegoodthings.net/report-incentivized-reviews-effective-for-consumers-and-brands/ Continue reading →]]> While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.

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]]> http://www.sharegoodthings.net/report-incentivized-reviews-effective-for-consumers-and-brands/feed/ 0 How to create catchy, effective subject lines for link outreach http://www.sharegoodthings.net/how-to-create-catchy-effective-subject-lines-for-link-outreach/ http://www.sharegoodthings.net/how-to-create-catchy-effective-subject-lines-for-link-outreach/#comments Sun, 03 Jun 2018 06:22:22 +0000 gftshappy http://www.sharegoodthings.net/how-to-create-catchy-effective-subject-lines-for-link-outreach/ Continue reading →]]> Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

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]]> http://www.sharegoodthings.net/how-to-create-catchy-effective-subject-lines-for-link-outreach/feed/ 0 How to build a stronger, more effective PPC team http://www.sharegoodthings.net/how-to-build-a-stronger-more-effective-ppc-team/ http://www.sharegoodthings.net/how-to-build-a-stronger-more-effective-ppc-team/#comments Wed, 14 Feb 2018 18:29:22 +0000 gftshappy http://www.sharegoodthings.net/how-to-build-a-stronger-more-effective-ppc-team/ Continue reading →]]> Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/how-to-build-a-stronger-more-effective-ppc-team/feed/ 0 Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure-2/ http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure-2/#comments Fri, 09 Feb 2018 12:24:46 +0000 gftshappy http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure-2/ Continue reading →]]> After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. The post Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure-2/feed/ 0 Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure/ http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure/#comments Fri, 09 Feb 2018 05:22:59 +0000 gftshappy http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure/ Continue reading →]]> After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. The post Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure/feed/ 0