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Google Drive’s rebrand to Google One includes offers for hotels found in Search

gftshappy — Mon, 20 Aug 2018 17:22:26 +0000

Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.

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Study argues Yelp drives higher conversions than Google and Facebook

gftshappy — Mon, 22 May 2017 17:31:00 +0000

92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land.

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Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business

gftshappy — Sat, 05 Nov 2016 09:22:39 +0000

Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic. The post Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business appeared first on Search…

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Report: search drives 10X more traffic to shopping sites than social media

gftshappy — Sat, 02 Apr 2016 09:22:57 +0000

Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics…

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Content Marketing That Drives Conversions

gftshappy — Wed, 10 Feb 2016 04:23:39 +0000

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper…

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Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative

gftshappy — Sat, 17 Oct 2015 23:22:42 +0000

Wanting to improve its search rankings, Reston Limo turned to Go Fish Digital to gain a more competitive online presence in the DC-market. The post Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative appeared first on Search Engine…

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Study: Rich Media In Search Drives Increased Click-Through

gftshappy — Sun, 11 Oct 2015 20:22:45 +0000

Is ranking in the number one position a guaranteed way to earn the lion’s share of clicks from search? Columnist Nathan Safran’s research suggests rich snippets may factor in, too. The post Study: Rich Media In Search Drives Increased Click-Through appeared first on Search Engine Land.

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Paid Search Drives Store Revenue… But How Much?

gftshappy — Thu, 19 Sep 2013 15:22:31 +0000

RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…

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Study Shows No Clear Evidence That Google Plus Drives Ranking

gftshappy — Tue, 17 Sep 2013 14:23:53 +0000

At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a…

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