Share Good Things » Drive http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How E-A-T content and link building can drive YMYL SEO success http://www.sharegoodthings.net/how-e-a-t-content-and-link-building-can-drive-ymyl-seo-success/ http://www.sharegoodthings.net/how-e-a-t-content-and-link-building-can-drive-ymyl-seo-success/#comments Thu, 17 Mar 2022 01:22:26 +0000 gftshappy http://www.sharegoodthings.net/how-e-a-t-content-and-link-building-can-drive-ymyl-seo-success/ Continue reading →]]> E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.

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]]> http://www.sharegoodthings.net/how-e-a-t-content-and-link-building-can-drive-ymyl-seo-success/feed/ 0 How marketers can create linkable content to drive more site traffic http://www.sharegoodthings.net/how-marketers-can-create-linkable-content-to-drive-more-site-traffic/ http://www.sharegoodthings.net/how-marketers-can-create-linkable-content-to-drive-more-site-traffic/#comments Thu, 16 Dec 2021 01:22:32 +0000 gftshappy http://www.sharegoodthings.net/how-marketers-can-create-linkable-content-to-drive-more-site-traffic/ Continue reading →]]> Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.

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]]> http://www.sharegoodthings.net/how-marketers-can-create-linkable-content-to-drive-more-site-traffic/feed/ 0 How to drive the funnel through content marketing and link building http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/ http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/#comments Fri, 10 Sep 2021 19:22:41 +0000 gftshappy http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/ Continue reading →]]> “It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”

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]]> http://www.sharegoodthings.net/how-to-drive-the-funnel-through-content-marketing-and-link-building/feed/ 0 Google Ads and SMBs: How to drive results on a low budget http://www.sharegoodthings.net/google-ads-and-smbs-how-to-drive-results-on-a-low-budget/ http://www.sharegoodthings.net/google-ads-and-smbs-how-to-drive-results-on-a-low-budget/#comments Fri, 08 Jan 2021 19:22:23 +0000 gftshappy http://www.sharegoodthings.net/google-ads-and-smbs-how-to-drive-results-on-a-low-budget/ Continue reading →]]> A low ad budget doesn’t have to mean minimal results. SMBs with spend under $ 5000 can use these tips to improve their conversions.

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]]> http://www.sharegoodthings.net/google-ads-and-smbs-how-to-drive-results-on-a-low-budget/feed/ 0 COVID helped drive record ad revenue for big tech in Q3 http://www.sharegoodthings.net/covid-helped-drive-record-ad-revenue-for-big-tech-in-q3/ http://www.sharegoodthings.net/covid-helped-drive-record-ad-revenue-for-big-tech-in-q3/#comments Wed, 04 Nov 2020 18:22:22 +0000 gftshappy http://www.sharegoodthings.net/covid-helped-drive-record-ad-revenue-for-big-tech-in-q3/ Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.

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]]> http://www.sharegoodthings.net/covid-helped-drive-record-ad-revenue-for-big-tech-in-q3/feed/ 0 Call analytics: How they can drive down costs and improve search conversions http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/ http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/#comments Thu, 27 Aug 2020 08:22:21 +0000 gftshappy http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/ Continue reading →]]> With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

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]]> http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/feed/ 0 Actionable ways to drive diversity, equity and inclusion in your marketing organization http://www.sharegoodthings.net/actionable-ways-to-drive-diversity-equity-and-inclusion-in-your-marketing-organization/ http://www.sharegoodthings.net/actionable-ways-to-drive-diversity-equity-and-inclusion-in-your-marketing-organization/#comments Tue, 16 Jun 2020 21:22:42 +0000 gftshappy http://www.sharegoodthings.net/actionable-ways-to-drive-diversity-equity-and-inclusion-in-your-marketing-organization/ Continue reading →]]> How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.

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]]> http://www.sharegoodthings.net/actionable-ways-to-drive-diversity-equity-and-inclusion-in-your-marketing-organization/feed/ 0 How location data can drive your marketing strategy during COVID [Video] http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/ http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/#comments Wed, 03 Jun 2020 18:22:26 +0000 gftshappy http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/ Continue reading →]]> “If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land.

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]]> http://www.sharegoodthings.net/how-location-data-can-drive-your-marketing-strategy-during-covid-video/feed/ 0 How SEO and PPC strategies can work together to drive business goals http://www.sharegoodthings.net/how-seo-and-ppc-strategies-can-work-together-to-drive-business-goals/ http://www.sharegoodthings.net/how-seo-and-ppc-strategies-can-work-together-to-drive-business-goals/#comments Thu, 09 Apr 2020 15:22:26 +0000 gftshappy http://www.sharegoodthings.net/how-seo-and-ppc-strategies-can-work-together-to-drive-business-goals/ Continue reading →]]> PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

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]]> http://www.sharegoodthings.net/how-seo-and-ppc-strategies-can-work-together-to-drive-business-goals/feed/ 0 The consumer decision journey will drive paid search in 2020 http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/ http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/#comments Sun, 05 Jan 2020 13:23:08 +0000 gftshappy http://www.sharegoodthings.net/the-consumer-decision-journey-will-drive-paid-search-in-2020/ Continue reading →]]> In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.

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