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Core web vitals vs. page experience: How they are different

gftshappy — Tue, 22 Feb 2022 00:22:25 +0000

Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

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Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

gftshappy — Tue, 01 Sep 2020 14:22:24 +0000

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

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Back to school looks very different this year

gftshappy — Fri, 28 Aug 2020 19:22:22 +0000

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.

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Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

gftshappy — Mon, 15 Jun 2020 17:22:33 +0000

Smart Shopping campaigns aren’t just a feature update.

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Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

gftshappy — Sun, 15 Dec 2019 06:22:21 +0000

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.

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Google search update aims to show more diverse results from different domain names

gftshappy — Thu, 06 Jun 2019 22:22:27 +0000

Another Google search update has rolled out this week, this one deals with domain diversity in the search results.

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Google may use different ranking weights for YMYL-type queries

gftshappy — Wed, 20 Feb 2019 11:22:31 +0000

The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.

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What’s different about digital marketing in the cannabis industry?

gftshappy — Fri, 16 Mar 2018 05:22:53 +0000

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The post What’s different about digital marketing in the cannabis industry? appeared first on Search Engine…

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

gftshappy — Sat, 03 Feb 2018 09:22:52 +0000

Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. The post Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different appeared first on Search Engine Land.

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

gftshappy — Sat, 03 Feb 2018 02:22:55 +0000

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing