Share Good Things » Deliver http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/#comments Thu, 02 Dec 2021 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ However, both strategies perform similarly when reach is comparable.

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]]> http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/feed/ 0 Google moves one step closer to ads that can deliver personalization and privacy http://www.sharegoodthings.net/google-moves-one-step-closer-to-ads-that-can-deliver-personalization-and-privacy/ http://www.sharegoodthings.net/google-moves-one-step-closer-to-ads-that-can-deliver-personalization-and-privacy/#comments Thu, 22 Oct 2020 22:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-moves-one-step-closer-to-ads-that-can-deliver-personalization-and-privacy/ Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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]]> http://www.sharegoodthings.net/google-moves-one-step-closer-to-ads-that-can-deliver-personalization-and-privacy/feed/ 0 Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs http://www.sharegoodthings.net/google-announces-signed-exchange-solution-to-deliver-amp-speed-to-publisher-urls/ http://www.sharegoodthings.net/google-announces-signed-exchange-solution-to-deliver-amp-speed-to-publisher-urls/#comments Wed, 17 Apr 2019 04:22:32 +0000 gftshappy http://www.sharegoodthings.net/google-announces-signed-exchange-solution-to-deliver-amp-speed-to-publisher-urls/ Continue reading →]]> Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.

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]]> http://www.sharegoodthings.net/google-announces-signed-exchange-solution-to-deliver-amp-speed-to-publisher-urls/feed/ 0 Google Merchant Center to deliver real-time search results http://www.sharegoodthings.net/google-merchant-center-to-deliver-real-time-search-results/ http://www.sharegoodthings.net/google-merchant-center-to-deliver-real-time-search-results/#comments Sat, 02 Mar 2019 23:22:36 +0000 gftshappy http://www.sharegoodthings.net/google-merchant-center-to-deliver-real-time-search-results/ Continue reading →]]> The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.

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]]> http://www.sharegoodthings.net/google-merchant-center-to-deliver-real-time-search-results/feed/ 0 Deliver a more relevant search experience http://www.sharegoodthings.net/deliver-a-more-relevant-search-experience/ http://www.sharegoodthings.net/deliver-a-more-relevant-search-experience/#comments Sat, 02 Mar 2019 02:22:49 +0000 gftshappy http://www.sharegoodthings.net/deliver-a-more-relevant-search-experience/ A practical guide to increase conversions, improve time-on-site- and deliver personalized experiences.

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]]> http://www.sharegoodthings.net/deliver-a-more-relevant-search-experience/feed/ 0 3 local SEO tips that deliver business results http://www.sharegoodthings.net/3-local-seo-tips-that-deliver-business-results/ http://www.sharegoodthings.net/3-local-seo-tips-that-deliver-business-results/#comments Wed, 08 Feb 2017 11:22:34 +0000 gftshappy http://www.sharegoodthings.net/3-local-seo-tips-that-deliver-business-results/ Continue reading →]]> Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. The post 3 local SEO tips that deliver business results appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/3-local-seo-tips-that-deliver-business-results/feed/ 0 SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch http://www.sharegoodthings.net/smx-advanced-recap-using-paid-search-social-together-to-deliver-the-ultimate-knockout-punch/ http://www.sharegoodthings.net/smx-advanced-recap-using-paid-search-social-together-to-deliver-the-ultimate-knockout-punch/#comments Thu, 30 Jun 2016 15:24:15 +0000 gftshappy http://www.sharegoodthings.net/smx-advanced-recap-using-paid-search-social-together-to-deliver-the-ultimate-knockout-punch/ Continue reading →]]> Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the…

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]]> http://www.sharegoodthings.net/smx-advanced-recap-using-paid-search-social-together-to-deliver-the-ultimate-knockout-punch/feed/ 0 Microsoft partners with HackerRank to deliver executable code in Bing search http://www.sharegoodthings.net/microsoft-partners-with-hackerrank-to-deliver-executable-code-in-bing-search/ http://www.sharegoodthings.net/microsoft-partners-with-hackerrank-to-deliver-executable-code-in-bing-search/#comments Fri, 08 Apr 2016 05:22:22 +0000 gftshappy http://www.sharegoodthings.net/microsoft-partners-with-hackerrank-to-deliver-executable-code-in-bing-search/ Continue reading →]]> Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages. The post Microsoft partners with HackerRank to deliver executable code in Bing search appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/microsoft-partners-with-hackerrank-to-deliver-executable-code-in-bing-search/feed/ 0 3 Proven Ways To Write Ads That Deliver More Conversions http://www.sharegoodthings.net/3-proven-ways-to-write-ads-that-deliver-more-conversions/ http://www.sharegoodthings.net/3-proven-ways-to-write-ads-that-deliver-more-conversions/#comments Mon, 24 Nov 2014 17:23:30 +0000 gftshappy http://www.sharegoodthings.net/3-proven-ways-to-write-ads-that-deliver-more-conversions/ Continue reading →]]> Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact. The post 3 Proven Ways To Write Ads That Deliver More Conversions appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/3-proven-ways-to-write-ads-that-deliver-more-conversions/feed/ 0 U.S. 2014 Elections: Google & Bing Both Deliver Quick Answers For Election Results With An Interactive Map http://www.sharegoodthings.net/u-s-2014-elections-google-bing-both-deliver-quick-answers-for-election-results-with-an-interactive-map/ http://www.sharegoodthings.net/u-s-2014-elections-google-bing-both-deliver-quick-answers-for-election-results-with-an-interactive-map/#comments Wed, 05 Nov 2014 18:22:48 +0000 gftshappy http://www.sharegoodthings.net/u-s-2014-elections-google-bing-both-deliver-quick-answers-for-election-results-with-an-interactive-map/ Continue reading →]]> As promised, Google and Bing are both offering quick answers for election-related queries. Searching “election results” on Google provides a quick answer box with a color-coded map of the U.S. to show which states went red and which went blue. Users have the option to click on House,…

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