Share Good Things » DataDriven http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Ads issue results in missing conversions from data-driven attribution http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/ http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/#comments Fri, 11 Feb 2022 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/ Continue reading →]]> The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.

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]]> http://www.sharegoodthings.net/google-ads-issue-results-in-missing-conversions-from-data-driven-attribution/feed/ 0 Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/#comments Tue, 05 Oct 2021 21:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ Continue reading →]]> Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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]]> http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/feed/ 0 Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/ http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/#comments Tue, 28 Sep 2021 14:22:22 +0000 gftshappy http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/ And, should robots.txt support a feature for no indexation? Take the survey.

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]]> http://www.sharegoodthings.net/data-driven-attribution-to-become-the-default-in-google-ads-tuesdays-daily-brief/feed/ 0 Google Ads announces machine learning-based data-driven attribution models in new privacy landscape http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/#comments Tue, 28 Sep 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ Continue reading →]]> In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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]]> http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/feed/ 0 Breaking down President Biden’s data-driven social media strategy http://www.sharegoodthings.net/breaking-down-president-bidens-data-driven-social-media-strategy/ http://www.sharegoodthings.net/breaking-down-president-bidens-data-driven-social-media-strategy/#comments Tue, 16 Feb 2021 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/breaking-down-president-bidens-data-driven-social-media-strategy/ Continue reading →]]> Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.

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]]> http://www.sharegoodthings.net/breaking-down-president-bidens-data-driven-social-media-strategy/feed/ 0 Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/ http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/#comments Tue, 13 Oct 2020 00:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/ Conversion Lift is also now in beta for YouTube campaigns.

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]]> http://www.sharegoodthings.net/google-ads-brings-youtube-into-attribution-fold-expands-data-driven-attribution-to-more-advertisers/feed/ 0 September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor http://www.sharegoodthings.net/september-10-webcast-data-driven-roi-reality-and-avoiding-the-creep-factor/ http://www.sharegoodthings.net/september-10-webcast-data-driven-roi-reality-and-avoiding-the-creep-factor/#comments Wed, 09 Sep 2015 18:23:33 +0000 gftshappy http://www.sharegoodthings.net/september-10-webcast-data-driven-roi-reality-and-avoiding-the-creep-factor/ Continue reading →]]> Finding the right balance between personalization and privacy. The post September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/september-10-webcast-data-driven-roi-reality-and-avoiding-the-creep-factor/feed/ 0 Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/ http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/#comments Wed, 02 Sep 2015 18:24:57 +0000 gftshappy http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/ Continue reading →]]> How data can help strengthen customer relations without crossing the personal privacy line. The post Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/feed/ 0 Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/ http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/#comments Wed, 02 Sep 2015 18:24:57 +0000 gftshappy http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/ Continue reading →]]> How data can help strengthen customer relations without crossing the personal privacy line. The post Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/data-driven-roi-avoiding-the-creep-factor-september-10-webcast/feed/ 0 SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers http://www.sharegoodthings.net/sponsor-message-attribution-modeling-for-data-driven-marketers-2/ http://www.sharegoodthings.net/sponsor-message-attribution-modeling-for-data-driven-marketers-2/#comments Wed, 22 Jul 2015 04:23:25 +0000 gftshappy http://www.sharegoodthings.net/sponsor-message-attribution-modeling-for-data-driven-marketers-2/ Continue reading →]]> Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics…

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