Share Good Things » Dark http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief http://www.sharegoodthings.net/search-marketing-in-the-dark-google-give-us-more-data-wednesdays-daily-brief/ http://www.sharegoodthings.net/search-marketing-in-the-dark-google-give-us-more-data-wednesdays-daily-brief/#comments Wed, 01 Sep 2021 18:22:26 +0000 gftshappy http://www.sharegoodthings.net/search-marketing-in-the-dark-google-give-us-more-data-wednesdays-daily-brief/ Also Google said HTML title tags still used for ranking purposes.

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]]> http://www.sharegoodthings.net/search-marketing-in-the-dark-google-give-us-more-data-wednesdays-daily-brief/feed/ 0 Google Search dark theme mode expands but search ads are hard to distinguish http://www.sharegoodthings.net/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish/ http://www.sharegoodthings.net/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish/#comments Sat, 13 Feb 2021 16:22:34 +0000 gftshappy http://www.sharegoodthings.net/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish/ Continue reading →]]> Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.

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]]> http://www.sharegoodthings.net/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish/feed/ 0 Google goes dark theme and passage ranking sees the light: Friday’s daily brief http://www.sharegoodthings.net/google-goes-dark-theme-and-passage-ranking-sees-the-light-fridays-daily-brief/ http://www.sharegoodthings.net/google-goes-dark-theme-and-passage-ranking-sees-the-light-fridays-daily-brief/#comments Fri, 12 Feb 2021 19:22:56 +0000 gftshappy http://www.sharegoodthings.net/google-goes-dark-theme-and-passage-ranking-sees-the-light-fridays-daily-brief/ Plus, making the case for more Google Search Console data.

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]]> http://www.sharegoodthings.net/google-goes-dark-theme-and-passage-ranking-sees-the-light-fridays-daily-brief/feed/ 0 Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video] http://www.sharegoodthings.net/why-digital-commerce-marketers-shouldnt-go-dark-during-covid-video/ http://www.sharegoodthings.net/why-digital-commerce-marketers-shouldnt-go-dark-during-covid-video/#comments Tue, 12 May 2020 21:22:30 +0000 gftshappy http://www.sharegoodthings.net/why-digital-commerce-marketers-shouldnt-go-dark-during-covid-video/ Keeping up your marketing momentum is more important than ever as shopping habits shift.

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]]> http://www.sharegoodthings.net/why-digital-commerce-marketers-shouldnt-go-dark-during-covid-video/feed/ 0 Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination http://www.sharegoodthings.net/waze-conquers-digital-dark-zone-with-in-car-out-of-home-ad-coordination/ http://www.sharegoodthings.net/waze-conquers-digital-dark-zone-with-in-car-out-of-home-ad-coordination/#comments Mon, 18 Mar 2019 17:22:21 +0000 gftshappy http://www.sharegoodthings.net/waze-conquers-digital-dark-zone-with-in-car-out-of-home-ad-coordination/ McDonald’s campaign showed drivers in-car ads that mirrored billboards.

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]]> http://www.sharegoodthings.net/waze-conquers-digital-dark-zone-with-in-car-out-of-home-ad-coordination/feed/ 0 Dark search, dark social & everything in between http://www.sharegoodthings.net/dark-search-dark-social-everything-in-between/ http://www.sharegoodthings.net/dark-search-dark-social-everything-in-between/#comments Wed, 06 Apr 2016 04:23:12 +0000 gftshappy http://www.sharegoodthings.net/dark-search-dark-social-everything-in-between/ Continue reading →]]> Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The post Dark search, dark social &…

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