Share Good Things » Cycle http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 The vicious cycle of ROAS targets is killing your business http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/ http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/#comments Wed, 13 Dec 2017 18:22:33 +0000 gftshappy http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/ Continue reading →]]> While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…

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]]> http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/feed/ 0 Successful SEO programs require content that supports the entire buy cycle http://www.sharegoodthings.net/successful-seo-programs-require-content-that-supports-the-entire-buy-cycle/ http://www.sharegoodthings.net/successful-seo-programs-require-content-that-supports-the-entire-buy-cycle/#comments Sat, 05 Nov 2016 16:26:05 +0000 gftshappy http://www.sharegoodthings.net/successful-seo-programs-require-content-that-supports-the-entire-buy-cycle/ Continue reading →]]> Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. The post Successful SEO programs require content that supports the entire buy cycle appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/successful-seo-programs-require-content-that-supports-the-entire-buy-cycle/feed/ 0 The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast http://www.sharegoodthings.net/the-four-stage-link-building-cycle-an-extended-q-a-july-21-webcast/ http://www.sharegoodthings.net/the-four-stage-link-building-cycle-an-extended-q-a-july-21-webcast/#comments Wed, 08 Jul 2015 11:22:38 +0000 gftshappy http://www.sharegoodthings.net/the-four-stage-link-building-cycle-an-extended-q-a-july-21-webcast/ Continue reading →]]> Are you forgetting the “marketing” in your content marketing? The post The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast appeared first on Search Engine Land.

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