Share Good Things » Customer http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Performance Max campaigns gain New Customer Acquisition goals http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/ http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/#comments Tue, 26 Apr 2022 21:22:49 +0000 gftshappy http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/ A handful of new updates should help make Google’s Performance Max campaigns more effective.

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]]> http://www.sharegoodthings.net/performance-max-campaigns-gain-new-customer-acquisition-goals/feed/ 0 How to earn customer trust with inclusive marketing http://www.sharegoodthings.net/how-to-earn-customer-trust-with-inclusive-marketing/ http://www.sharegoodthings.net/how-to-earn-customer-trust-with-inclusive-marketing/#comments Thu, 13 Jan 2022 15:22:46 +0000 gftshappy http://www.sharegoodthings.net/how-to-earn-customer-trust-with-inclusive-marketing/ Continue reading →]]> Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.

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]]> http://www.sharegoodthings.net/how-to-earn-customer-trust-with-inclusive-marketing/feed/ 0 How customer reviews can improve your SEO efforts http://www.sharegoodthings.net/how-customer-reviews-can-improve-your-seo-efforts/ http://www.sharegoodthings.net/how-customer-reviews-can-improve-your-seo-efforts/#comments Sat, 08 Jan 2022 09:22:37 +0000 gftshappy http://www.sharegoodthings.net/how-customer-reviews-can-improve-your-seo-efforts/ Continue reading →]]> Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.

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]]> http://www.sharegoodthings.net/how-customer-reviews-can-improve-your-seo-efforts/feed/ 0 Some Customer Match features to become available to all policy-compliant advertisers http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/ http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/#comments Tue, 16 Nov 2021 00:22:20 +0000 gftshappy http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/ Continue reading →]]> The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.

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]]> http://www.sharegoodthings.net/some-customer-match-features-to-become-available-to-all-policy-compliant-advertisers/feed/ 0 Yelp adds virtual restaurant attribute to help reduce customer confusion http://www.sharegoodthings.net/yelp-adds-virtual-restaurant-attribute-to-help-reduce-customer-confusion/ http://www.sharegoodthings.net/yelp-adds-virtual-restaurant-attribute-to-help-reduce-customer-confusion/#comments Wed, 29 Sep 2021 11:22:20 +0000 gftshappy http://www.sharegoodthings.net/yelp-adds-virtual-restaurant-attribute-to-help-reduce-customer-confusion/ The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.

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]]> http://www.sharegoodthings.net/yelp-adds-virtual-restaurant-attribute-to-help-reduce-customer-confusion/feed/ 0 Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event http://www.sharegoodthings.net/google-updates-customer-match-performance-max-campaigns-the-insights-page-and-product-feeds-at-its-marketing-livestream-event/ http://www.sharegoodthings.net/google-updates-customer-match-performance-max-campaigns-the-insights-page-and-product-feeds-at-its-marketing-livestream-event/#comments Fri, 28 May 2021 12:22:25 +0000 gftshappy http://www.sharegoodthings.net/google-updates-customer-match-performance-max-campaigns-the-insights-page-and-product-feeds-at-its-marketing-livestream-event/ The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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]]> http://www.sharegoodthings.net/google-updates-customer-match-performance-max-campaigns-the-insights-page-and-product-feeds-at-its-marketing-livestream-event/feed/ 0 Video: Justin Abrams on SEO customer success http://www.sharegoodthings.net/video-justin-abrams-on-seo-customer-success/ http://www.sharegoodthings.net/video-justin-abrams-on-seo-customer-success/#comments Tue, 11 May 2021 07:22:47 +0000 gftshappy http://www.sharegoodthings.net/video-justin-abrams-on-seo-customer-success/ We also spoke about human experience marketing and the adaptation of technology.

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]]> http://www.sharegoodthings.net/video-justin-abrams-on-seo-customer-success/feed/ 0 As UGC gets a pandemic bump, brands need to leverage customer content now http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/ http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/#comments Sat, 08 May 2021 09:22:18 +0000 gftshappy http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/ Continue reading →]]> Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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]]> http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/feed/ 0 Advertisers can now bring their customer segments into Microsoft Advertising via a new integration http://www.sharegoodthings.net/advertisers-can-now-bring-their-customer-segments-into-microsoft-advertising-via-a-new-integration/ http://www.sharegoodthings.net/advertisers-can-now-bring-their-customer-segments-into-microsoft-advertising-via-a-new-integration/#comments Tue, 04 May 2021 21:22:33 +0000 gftshappy http://www.sharegoodthings.net/advertisers-can-now-bring-their-customer-segments-into-microsoft-advertising-via-a-new-integration/ And, customer match is now generally available to all advertisers on Microsoft’s platform.

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]]> http://www.sharegoodthings.net/advertisers-can-now-bring-their-customer-segments-into-microsoft-advertising-via-a-new-integration/feed/ 0 Instant match rates are now available for Customer Match lists in Google Ads http://www.sharegoodthings.net/instant-match-rates-are-now-available-for-customer-match-lists-in-google-ads/ http://www.sharegoodthings.net/instant-match-rates-are-now-available-for-customer-match-lists-in-google-ads/#comments Thu, 29 Apr 2021 22:22:24 +0000 gftshappy http://www.sharegoodthings.net/instant-match-rates-are-now-available-for-customer-match-lists-in-google-ads/ Having match rate data upfront can help to contextualize performance expectations.

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