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Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

gftshappy — Thu, 24 Jun 2021 01:22:42 +0000

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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All Google Ads attribution reports will soon include cross-device conversion data

gftshappy — Sat, 30 Mar 2019 09:22:24 +0000

Make note, the change takes effect May 1.

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SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO

gftshappy — Tue, 27 Sep 2016 00:24:16 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO appeared first on Search Engine Land.

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Google brings store visits to Google Display Network, debuts cross-device retargeting

gftshappy — Mon, 26 Sep 2016 10:22:39 +0000

Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.

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AdWords gains 3 new cross-device attribution reports

gftshappy — Thu, 28 Jul 2016 22:22:20 +0000

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.

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SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain

gftshappy — Tue, 27 Oct 2015 21:22:22 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain appeared first on Search Engine Land.

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SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists

gftshappy — Tue, 07 Jul 2015 21:22:50 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists appeared first on Search Engine Land.

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YP Introduces Cross-Device Retargeting With Local Search Query Data

gftshappy — Thu, 22 Jan 2015 15:24:08 +0000

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…

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Reaching The Modern Family: Cross-Device Advertising Is A Must

gftshappy — Thu, 08 Jan 2015 08:22:41 +0000

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not. The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.

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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

gftshappy — Fri, 17 Jan 2014 19:22:30 +0000

Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…

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