Share Good Things » CrossChannel http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Implementing full-scale cross-channel attribution for enterprise companies http://www.sharegoodthings.net/implementing-full-scale-cross-channel-attribution-for-enterprise-companies/ http://www.sharegoodthings.net/implementing-full-scale-cross-channel-attribution-for-enterprise-companies/#comments Tue, 23 Oct 2018 00:22:32 +0000 gftshappy http://www.sharegoodthings.net/implementing-full-scale-cross-channel-attribution-for-enterprise-companies/ Continue reading →]]> Attribution: it’s worth the trouble. Here are your options and everything you should consider when making this big decision.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/implementing-full-scale-cross-channel-attribution-for-enterprise-companies/feed/ 0 Enterprise SEO and cross-channel performance: Activation and integration http://www.sharegoodthings.net/enterprise-seo-and-cross-channel-performance-activation-and-integration/ http://www.sharegoodthings.net/enterprise-seo-and-cross-channel-performance-activation-and-integration/#comments Wed, 21 Feb 2018 11:22:32 +0000 gftshappy http://www.sharegoodthings.net/enterprise-seo-and-cross-channel-performance-activation-and-integration/ Continue reading →]]> A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. The post Enterprise SEO and cross-channel performance: Activation and integration appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/enterprise-seo-and-cross-channel-performance-activation-and-integration/feed/ 0 SEM growth hack #4: Grow ROI with cross-channel optimization http://www.sharegoodthings.net/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/ http://www.sharegoodthings.net/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/#comments Wed, 12 Jul 2017 18:22:21 +0000 gftshappy http://www.sharegoodthings.net/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/ Continue reading →]]> Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/sem-growth-hack-4-grow-roi-with-cross-channel-optimization/feed/ 0 Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer http://www.sharegoodthings.net/meet-a-landy-award-winner-wolfgang-digital-integrates-search-and-tv-into-a-cross-channel-campaign-for-a-big-irish-retailer/ http://www.sharegoodthings.net/meet-a-landy-award-winner-wolfgang-digital-integrates-search-and-tv-into-a-cross-channel-campaign-for-a-big-irish-retailer/#comments Sat, 12 Nov 2016 16:25:56 +0000 gftshappy http://www.sharegoodthings.net/meet-a-landy-award-winner-wolfgang-digital-integrates-search-and-tv-into-a-cross-channel-campaign-for-a-big-irish-retailer/ Continue reading →]]> The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/meet-a-landy-award-winner-wolfgang-digital-integrates-search-and-tv-into-a-cross-channel-campaign-for-a-big-irish-retailer/feed/ 0 The state of cross-channel paid search, part 3: SEM & display http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-3-sem-display/ http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-3-sem-display/#comments Thu, 24 Mar 2016 15:24:18 +0000 gftshappy http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-3-sem-display/ Continue reading →]]> In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-3-sem-display/feed/ 0 The State Of Cross-Channel Paid Search, Part 2: SEM & TV http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-2-sem-tv/ http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-2-sem-tv/#comments Mon, 22 Feb 2016 17:22:40 +0000 gftshappy http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-2-sem-tv/ Continue reading →]]> In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI. The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/the-state-of-cross-channel-paid-search-part-2-sem-tv/feed/ 0 Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign http://www.sharegoodthings.net/meet-a-landy-award-winner-how-piston-won-best-integration-of-search-into-cross-channel-marketing-for-its-mophie-campaign/ http://www.sharegoodthings.net/meet-a-landy-award-winner-how-piston-won-best-integration-of-search-into-cross-channel-marketing-for-its-mophie-campaign/#comments Sun, 25 Oct 2015 06:24:57 +0000 gftshappy http://www.sharegoodthings.net/meet-a-landy-award-winner-how-piston-won-best-integration-of-search-into-cross-channel-marketing-for-its-mophie-campaign/ Continue reading →]]> The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/meet-a-landy-award-winner-how-piston-won-best-integration-of-search-into-cross-channel-marketing-for-its-mophie-campaign/feed/ 0